Email marketing is a major component of any event marketing strategy. But if you’re sending the same generic email invitation to your entire list, you’ll want to rethink your approach.
Jupiter Research found that marketers can improve conversion by 355% and revenues by 781% by sending more targeted emails. And it all starts with a strategy called segmentation — creating subgroups within your mailing list of audiences that share similar traits.
Start driving attendance today with these three event email invitation templates.
1. An event email invitation for your VIP guests
Use this template when: You’re inviting VIP attendees to your event. You’ll want to tailor the message to reflect the exclusive perks this audience can expect to receive.
| Subject lines:
For Your Eyes Only: [Event Name] VIP Experiences Revealed [Name], Your [Event Name + Date] VIP Experience Is Here! Experience [Event Name] Your Way with a Custom VIP Package! |
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[Event Name] [Event Date] [Event Time] [Event Location] Dear [Name], This year, the VIP experience at [Event Name] is all about you. Your choices, your schedule — all rolled into one personalised package that you get to create today. Simply click the button below to be taken to this year’s VIP menu and select the perks and experiences that excite you most — and we’ll take care of the rest. [CTA BUTTON]: Reserve My VIP From our [VIP benefit one] to [VIP benefit 2], we can’t wait to delight you with the best VIP experience yet at [Event Name + Year]! Cheers, [Your Name] |
Pro tip: Highlight available technology at your event, since VIPs are much more likely than typical attendees to have paid with a wristband, smartwatch, or smartphone at an event.
2. An event email invitation for new attendees
Use this template when: You want to invite new attendees to your next event. Be sure to engage this audience by engaging them with and immersing them in your unique event brand.
| Subject lines:
Save Your Spot for [Event Name] with Early Bird Pricing! You’re Invited: [Event Name] on [Date] Save the Date: [Event Name] and Early Bird Pricing |
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[Event Name] [Event Date] [Event Time] [Event Location] Dear [Name], Love [Your Event’s #1 Draw; e.g. craft brews, B2B marketing, hot yoga, etc.]? You’ll be right at home among our [# of attendees] at [Event Name] [Year]! Featuring an amazing lineup of [Speakers/musicians/vendors/etc.], including [Specific names], [Event Name] is a great opportunity to deepen your appreciation of all things [Benefit]. Best of all? You can grab your tickets for half the price until [Date] during our Early Bird sale. [CTA BUTTON]: Get My Tickets Hope to see you there! [Your Name] |
Pro tip: Not sure how to get new attendees on your mailing list? Check out this article to learn five ways to grow your email list before your next event.
3. An event email invitation for repeat attendees
Use this template when: You are reaching out to past attendees to energise your loyal fanbase and persuade them to buy tickets again.
| Subject line: Shhhh… Secret Pre-Sale Just for [Event Name] Loyal Fans! |
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[Event Name] [Event Date] [Event Time] [Event Location] Dear [Name], It’s that time of year again, when [Event Name] tickets go on sale. And as a thank you for being one of our most loyal fans, we’re excited to share our [Year] discount code for 20% off! Simply click the button below and use code [LOYALFAN] to save big. [CTA BUTTON]: Get My Tickets Last year, we asked for your feedback on what we could improve. Well, we heard you! Which is why we’re offering an additional [Cool New Experience or Feature] to help you have an even better time at [EVENT NAME]. Looking forward to seeing you on [Event Date], [Name] |
Pro tip: Show gratitude for your loyal fans by sending them an exclusive offer, such as a special return attendee discount code or an exclusive piece of swag.
Put your email templates into action
Now you’ve mastered the art of the event email invitation, it’s time to put your skills to the test. Send out your emails in Eventbrite via the Mailchimp Sync today and learn how to stand out in your attendees’ inboxes with our ebook, Mailchimp Shares Effective Event Invitation Email Strategies for Busy Event Creators.
