Vendor negotiations. Last-minute cancellations. Meetings that cut through lunch. Sometimes your schedule just doesn’t allow for the aggressive marketing plan of your dreams.
Even so, you don’t need to blow major budget dollars or stare at a screen for hours a day to sell more tickets to your event. In just fifteen minutes a day, you can establish a strong marketing foundation to build on for the long-term.
For your first week’s plan, keep reading. Soon enough you’ll be mastering the art of marketing before you’ve finished your morning coffee.
Day 1: Set yourself up for word of mouth promotion
Word of mouth has always been the dream of event creators. In fact, 56% of Australian event creators named it as their most effective marketing tactic in Eventbrite’s 2019 Pulse Report.
Darrah Brustein, Founder of Network Under 40, has this advice for event creators hoping to inspire word-of-mouth fervour: “Hand-select a group of ‘hosts’ or ‘ambassadors’ who get free entry to your event — along with two free tickets to give away to their friends.”
Day 2: Choose the right social media platforms
You can get really lost down the rabbit hole of social media marketing. Streamline your efforts and make the biggest impact by focusing on the platforms most relevant to your events. For example, your book club audience is probably more active on Instagram (#bookstagram, anyone?) than LinkedIn.
“To get the most impact in the least amount of time, use the platform of your choice to its fullest potential,” advises Nicole Giordano, founded StartUp FASHION. Her team uses the platform to share posts, stories, and live video to 12.5k followers.
Extra credit: For most events, Facebook Events is a powerful driver of ticket sales. Create your Facebook Event in minutes and enable sales directly in the Facebook app by publishing it directly from your Eventbrite account.
Day 3: Put tracking links in place so you can measure campaign effectiveness later
One of the best ways to measure and compare the effectiveness of multiple marketing campaigns is to set up tracking links — unique URLs for each promotion.
For instance, if you’re planning to run multiple social media ads at the same time, set up a tracking link for each that helps you identify which ones see the highest traffic and convert the most ticket sales.
15-minute task: If you’re an Eventbrite customer, you can set up tracking links for your posts using this guide.
Day 4: Start to grow your email lists
An Eventbrite survey of 600 event creators confirmed email marketing as one of their top three most effective event marketing tactics. Small list? Don’t despair. There are plenty of quick ways to invite more people to opt-in and receive event announcements:
- Add a form to your website
- Set up a text-to-join option and add the number to all your printed promos
- Add a sign-up link to your standard email template
- Collect sign-ups through Facebook, using a Facebook Lead Ad
Take a few minutes to put these four actions in motion to automatically collect email addresses from now on.
15-minute task: Read this post for explicit directions on how to accomplish the four tasks above.
Day 5: Infuse your website with smart SEO
Search engine optimisation (SEO) increases the odds your event will show up when your target audience searches for events like yours. The better your SEO, the higher your ranking on search engines like Google.
To strengthen your search rank, use the right keywords on your event website. Here are a few tips to get you there:
- Use a straightforward name that describes your event clearly. A beer festival should contain the words “beer” and “festival.” (By the way, the keyword “beer festival” is searched 3,000 times a month on Google.)
- Include your event’s location and date in every description.
- If possible, choose a domain name that includes your target keywords (likely your event name).
15-minute task: Take a moment to read this guide to SEO for events to make sure you’re giving your event every chance of being discovered online.
Keep your momentum going
Whew! That wasn’t so bad, was it? Nothing like feeling that sense of accomplishment as the week trundles to the end. Ready for weeks two through four? Check out the full ebook, Your One-Month Plan: Sell More Tickets in Just 15 Minutes a Day.