From wedding aesthetics to food trends and music preferences, Pinterest Predicts highlights emerging trends across many industries — and provides heaps of inspiration for event organizers looking to appeal to Gen Zs and Millennials in 2024.
Whether you’re plotting a spectacular club night, hands-on workshop or foodie extravaganza, there are plenty of ways to use Pinterest’s data-driven report for inspo…
Groovy Nuptials
Millennials aren’t just going to be taking inspiration from the ‘70s for the wedding day itself. ‘L’ plates, x-rated straws and dodgy costumes are out as brides opt for classier bachelorette parties complete with Studio 54 aesthetics, disco-heavy playlists and stylish prints galore.
How seriously you take the theme is up to you. In British hen-do hotspot Brighton, Ironworks Studios hosts an eclectic cabaret night with performers paying homage to the likes of Fleetwood Mac and Dolly Parton, while gal pals across the pond in New Orleans can bookmark the Supa ‘70s Disco — where dressing up is compulsory!
Melty Mashups
When it comes to food, 2024 is going to be the year casual dining takes fusion to new heights. Think mergers of indulgent junk food classics such as burgers and quesadillas or ramen meets carbonara (just don’t tell your Italian pals about the latter).
Hosting a food truck is the perfect way to give attendees a taste of something new or you could go bigger like the Cozymeal’s culinary experiences crew in San Diego, who offer classes where foodies can learn to whip up the ultimate fusion feasts and tuck into a four-course meal. Mexican-Asian shrimp followed by fried cinnamon toast crunch ice cream? We’re sold.
Knockout Workouts
Sure, pilates is great for the mind and incline walks are (still) all over TikTok, but Millenials and Gen Zs are set to show a little more fighting spirit when it comes to their 2024 workouts.
Dallas Kyokushin Karate uses Eventbrite to reach new audiences with free workshops to help participants unleash their inner warriors and they’ve set to work on growing a promising women’s karate community. Over in the UK, Sheffield’s Excel Martial Arts Academy has already penciled in gender-split four-week beginner workshops for anyone determined to get 2024 off to an empowering start.
Dirt Flirts
Off-road adventures and camping are a top priority for people hoping to add a little excitement to their year. You can appeal to music lovers looking to indulge two passions by offering an experience in a unique or off-the-beaten track setting.
Roadtrippers in California can put Crestline into their sat-nav and head for one of Corks & Hops’ monthly beer and wine walks or one-off parties, complete with live performances. On the East Coast, the Everglades Roots Festival takes place in the heart of the heart of Florida’s cypress swamps.
Or you could consider catering to those who want the off-road aesthetic without actually going back to basics, just like Aussies Lost Nomads do. Their immersive party transports attendees to the Moroccan desert — without the need for an expensive plane ticket. And stunning vistas are just one of many reasons cycling with Australia’s Bicycle SA is good for the soul.
Big Talk
Gen Z and Millennials on a quest for self-improvement will drive searches for deep conversation starters and topics to help couples reconnect. Could you help them have those all-important deep and meaningfuls in a new location?
Events with a mental health focus can take many forms, from shorter sessions such as the brilliantly-named Her CommuniTEA in Los Angeles to more intense, four-day tantra workshops for couples in London. Start small with a focus on building a community through quality conversations, and who knows what mindful events you could be masterminding by the end of 2024.
Inchstones
Parents are no longer waiting for birthdays or holidays to celebrate their little ones’ achievements with searches for first tooth parties, naming ceremonies and end of school discos all on the up.
And catering to families looking for something a little special or different is a great way to play a part in your community while building a loyal customer base. From cooking classes to comedy nights and yoga sessions, or how about traveling back in time to come face-to-face with a real, live (kinda) Tyrannosaurus Rex? There really is no limit to what can be adapted into a kid-friendly afternoon or evening of entertainment.
Tropic Like It’s Hot
From piña coladas and pineapple ice buckets to kitsch, printed shirts and poke bowls — expect to see tropical vibes all over Insta in 2024. Creators can tap into Gen Z’s love of the escapist aesthetic with themed events and decor perfect for the ‘gram.
Londoners can already choose from a host of VIP drinks and dining packages at tropical paradise Laki Kane – which couldn’t feel further from the city’s bustling winter streets — or book in for a boozy bottomless Tiki brunch at Sugar Cane Bar. Who doesn’t love a dose of St. Lucia luxe without a hefty price tag (or jet lag)?
Jazz Revival
Thumping beats and EDM are out — 2024 will be about lo-fi looks, jazz-inspired ensembles and speakeasy vibes. It’s time to take the lighting down a notch to create an ambiance Ryan Gosling’s La La Land character would be jealous of.
Historic venue and speakeasy Ram Jam Records is tucked behind a pub on the outskirts of London and hosts some of the city’s greatest jazz, blues and soul artists at its weekly party. In NYC, promoters LES make use of uber-cool venue Sincerely, Ophelia — which is hidden behind a storefront, of course — for their monthly club night.
Make It Big
The TikTok-famous ‘fluffy hair’ aesthetic isn’t going anywhere but let’s be honest, following online tutorials often falls short of producing perfect results.
Tap into Gen Z and Millenials’ hunger for even bolder and bouncier looks by offering IRL lessons. Wedding day beauty pro Jennifer Fogerty offers regular make-up classes for anyone who doesn’t quite know their tapering brush from their chisel deluxe in the UK.
In April, Atlanta, Georgia will once again play host to the World Natural Hair, Health & Beauty Show, an empowering celebration of Black hair where attendees can enjoy wellness events and entertainment after workshops and motivational talks.
Give A Scrap
Amid the rising cost of living and growing awareness of environmental issues, plenty of people have turned to thrifting and crafts to make every penny and scrap of fabric go further.
Kilo sales, where garments are sold by weight rather than designer or quality, are perfect for attracting fashionistas looking for their next project while upcycling workshops — like the ones organized by The Gift of Knowledge in Chicago — will help them turn bargain buys into on-trend ensembles.
Clothing is just one part of upcycling that you can tap into. Furniture workshops help bring out attendees’ inner designer and Bath City Farm is branching out into practical workshops on fermentation and recipes to reduce food waste. Or how about London’s Kintsugi workshop, where you can learn the ancient craft of mending once loved china?
