We’re absolutely stoked to be hosting Katie Rigg-Smith, the Chief Strategy Officer for WPP in Australia and New Zealand.
Hosted by WAMA's very own Emma Ridley, the breakfast will cover the expectations of today’s contemporary marketer, as we move towards the new form of ‘customer obsession’. Katie will unpack how some of these macro trends are impacting what our audiences say and do, and what that could mean for us in WA going forward.
Katie delivers strategic expertise for WPP, a creative transformation company that uses the power of creativity to build better futures for our people, planet, clients and communities. She is a keen student of human behaviour and a futurist, placing an emphasis on how cultural, social, economic, and geographic trends influence behaviour, and in turn, how these behaviours will shape the future of marketing.
Details
- Date: Thursday 13th of June
- Time: Doors open at 7am for a 7.30 – 9.30am event
- Venue: Fraser’s Restaurant, Kaarta Gar-up, 60 Fraser Ave, West Perth WA 6005
- Topic: Macro Moves: The major Australian trends shaping marketing strategies in WA
Big shout out to The Brand Agency for teaming up with WAMA to bring Katie here. This event wouldn't have been possible without you 🫶
Full bio
Chief Strategy Officer for WPP in Australia and New Zealand
As the Chief Strategy Officer for WPP, Katie delivers strategic expertise for a creative transformation company, using the power of creativity to build better futures for our people, planet, clients and communities.
Katie is a keen student of human behaviour and a futurist, placing an emphasis on how cultural, social, economic, and geographic trends influence behaviour, and in turn, how these behaviours will shape the future of marketing.
Prior to moving to WPP, Katie spent 23 years at Mindshare in Australia, a WPP company. She held positions across strategy, investment, and client leadership. Katie was promoted to Chief Strategy Officer of Mindshare in 2010 before stepping into the role of Chief Executive Officer in Australia and New Zealand in 2013, a role she held for over nine years.
Katie has been named in B&T’s ‘Women in Media Powerlist’ every year since its inception in 2013. Katie is passionate about giving back to the industry, having served as a Board Member on the MFA for eight years, a Mentor for The Marketing Academy since its launch in Australia, and lecturing at the University of Technology Sydney’s Faculty of Business for three years.
