Free

Instagram for Tourism & Events - Sunshine Coast (DR)

Event Information

Share this event

Date and Time

Location

Location

TBC

Marcoola, QLD 4564

Australia

View Map

Event description

Description

This Instagram workshop is aimed at providing you with an understanding of best practice social media strategies and Instagram tactics. Instagram has changed enormously over the last six months and is constantly offering new opportunities to businesses as it competes with new players in the market like Tic Toc. Therefore you need to stay up to date and keep evolving your use of Instagram in your business and even if you participated in the 2018-19 Digital Ready program you will get benefit from this workshop as the trainer will be sharing new information.

You will learn about how the algorithm has changed and the impact of the Likes disappearing, how often you should post for optimum impact and the changing use of video on Instagram. You will also hear about how Instagram Stories tactics are changing and in-post advertising is evolving, as well as Instagram creating an Influencer platform. Hear about these new features and also explore the appropriate strategy to incorporate Instagram into your overall marketing plans.

The workshop will include the following topics:

• The role of Instagram in your business and destination
• Maximising the features and functionality
• How reach and engagement works
• Creating content that connects with your audience
• Monitoring and responding
• Measuring and identifying what works
• An intro to Instagram Advertising and in post selling

*Please note that should minimum attendee numbers not be met, event dates maybe subject to change*

TOURISM INDUSTRY BUSINESS CAPABILITY PROGRAM (TIBCP)

DIGITAL WORKSHOPS

  • Digital innovation is transforming the way we work, live and travel.
  • Queensland is well positioned to become a global leader in digital capabilities.
  • Queensland tourism operators with strong digital capability can leverage existing and emerging technologies to develop a skilled workforce and create enhanced visitor experiences.
  • The Queensland Government encourages the tourism industry to be active participants in their digital transformation and to reap the benefits of enhanced capability, improved efficiency and increased productivity in their workplace.
  • Technology will infiltrate the entire tourism ecosystem, impacting every aspect of the visitor journey.
  • The popularity of smartphones has led to an increased consumer expectation of business digital literacy, including functional websites, automated online booking systems and integrated social media channels.
  • Tourism operators are increasingly looking to social media to gather visitor insights and tailor customer experiences.

Business Eligibility

Businesses must be eligible for assessment in the Best of Queensland Experiences Program (BoQE) to participate in year 2 of the Queensland Tourism Industry Business Capability Program. Micro, small and medium businesses across all sectors of the tourism industry are encouraged to participate.

A tourism business is defined as a business that provides a direct service or experience to the leisure tourist and operates within ONE of the following categories:

  • Accommodation
  • Attraction
  • Food and Drink
  • Events
  • Tour
  • Hire
  • Transport
  • General Service

Share with friends

Date and Time

Location

TBC

Marcoola, QLD 4564

Australia

View Map

Save This Event

Event Saved