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Global Ready Workshop

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Global Ready Workshop

Attract more international visitors to your business. The international market is very different from the domestic market and provides a range of benefits to your business.

This workshop will provide businesses with practical knowledge on:

  • Understanding the international marketplace
  • How to ensure your business is ready for international visitors, and
  • How to engage with overseas representatives so they can help promote your product or service.


  • Inbound tourism to Australia is at an all time high with strong forecasted growth
  • In 2020 Sunshine Coast will have a new International Airport with increased flights
  • The international market can benefit your business as global travellers generally stay longer than the domestic market and, on average, spend more than the domestic traveller.
  • The international visitor tends to stay mid-week, book further in advance and opens up your product to a range of new distribution channels from all over the world.
  • They also tend to travel at different times of the year than domestic visitors which can help even-out seasonality in your business.

DATE: Wednesday 6th February 2019
TIME: 1pm – 5pm
VENUE: Mooloolaba (TBC)


  • Overview of international markets, travel distribution system, types of travellers, packaging and commissions, presented by Pinnacle Marketing
  • Panel discussion from key Australian-based trade partners including Tourism Australia
  • Overview from the Sunshine Coast Airport
  • Breakout session to meet with several trade partners including Online Travel Agents (OTAs), Wholesale and Inbound Tour Operators (ITOs)
  • Opportunity to network with our travel trade industry guests

For more information please email

Supported by the Queensland Government's Queensland Tourism Industry Council (QTIC)

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