Creating powerful offline experiences is important to capture the imaginations of your audience. It allows you to amplify your brand, organise your user base, and impact real people in the real world.
So how do you create event hype and an energy-filled event, full of the right people? How do you craft creative marketing strategies to maximise your impact?
Tina Walsberger, Head of Marketing for Sydney Festival says:
“One of the main factors in building hype is to get people talking to each other about what you’re doing. Sounds simple, right? But it’s not always. You need your event to have an interesting point of difference, and a way to express it clearly and succinctly. Then find a group of people who care about your message (it’s always cheaper to start with an existing audience than build from scratch) and back it up with some strong and sharable content. Something that I’ve learnt the hard way is that good timing is key — don’t flood the market with all your messages at the same time but equally don’t leave important information too late. Map out a few stages in your campaign and think about when your marketing tools will best serve your objectives.”
Dan Sims, Founder and Director of Bottle Shop Concepts says:
“Digital is where it is at and if you’re not there, you’re mad. Facebook is without doubt the most important communication tool on the planet right now, but we like to think of it as a circle. We use PR to drive awareness and digital/social to back it up. We use all social platforms, but we’ll be doing much more with Snapchat this year.”
Hear from the experts and industry gurus
Throughout April, Eventbrite and General Assembly are presenting two events on the topic of ‘Creating Killer Events with Hype and Marketing Buzz’. Hear from event experts and industry gurus about:
- What it takes to create an amazing event experience
- How to generate a media buzz and social hype to make your event go viral, before during and after an event
- How to engage your audience and fill your event to capacity
These events will be held in Sydney on April 7 and Melbourne on April 14. If you’re looking to get more out of the event you’re planning, whether it be a small networking event, a conference or a large festival, you won’t want to miss it.
Register your free spot at one of these General Assembly learning events at the links below:
Sydney: Creating Killer Events with Hype and Marketing Buzz
When: Thursday, April 7, 2016
Time: 6:00 PM to 8:00 PM
Where: Vibewire Sydney, 525 Harris Street, Ultimo
Melbourne: Creating Killer Events with Hype and Marketing Buzz
When: Thursday, April 14, 2016
Time: 6:00 PM to 8:00 PM
Where: General Assembly, Level 12A, 45 William Street, Melbourne
