Creating Killer Events with Hype and Marketing Buzz

General Assembly is a pioneer in education and career transformation, specialising in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

General Assembly

<H3 STYLE="box-sizing: border-box; margin: 0px 0px 10px; padding: 0px; border: 0px; outline: 0px; font-size: 1.25rem; vertical-align: baseline; background-color: transparent; line-height: 1.2; -webkit-font-smoothing: antialiased; text-transform: inherit; font-family: Circular, Helvetica, sans-serif;"><SPAN STYLE="color: #ff0000; font-family: georgia, palatino; font-size: x-large;">Creating Killer Events with Hype &amp; Marketing Buzz With Eventbrite + GA</SPAN> </H3>
<P STYLE="margin: 0px; padding: 0px 0px 8px; line-height: normal; font-size: 13.2px; letter-spacing: 0.5px;"><EM STYLE="font-family: georgia, palatino; font-size: medium;">Thursday 14 April 6:00pm - 8:00pm</EM></P>
<P STYLE="margin: 0px; padding: 0px 0px 8px; line-height: normal; font-size: 13.2px; letter-spacing: 0.5px;"> </P>
<H3 STYLE="box-sizing: border-box; margin: 0px 0px 10px; padding: 0px; border: 0px; outline: 0px; font-size: 1.25rem; vertical-align: baseline; background-color: transparent; line-height: 1.2; -webkit-font-smoothing: antialiased; text-transform: inherit; font-family: Circular, Helvetica, sans-serif;"><SPAN STYLE="color: #000000;">About This Event</SPAN></H3>
<P STYLE="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 0.875rem; vertical-align: baseline; font-stretch: normal; line-height: 1.375rem; font-family: News706BT-RomanC, Georgia; -webkit-font-smoothing: antialiased; color: #222222; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"><SPAN STYLE="color: #000000;">Creating powerful offline experiences is important to capture the imaginations of your audience. It allows you to amplify your brand, organise your user base, and impact real people in the real world.</SPAN></P>
<P STYLE="box-sizing: border-box; margin: 1rem 0px 0px; padding: 0px; border: 0px; outline: 0px; font-size: 0.875rem; vertical-align: baseline; font-stretch: normal; line-height: 1.375rem; font-family: News706BT-RomanC, Georgia; -webkit-font-smoothing: antialiased; color: #222222; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"><SPAN STYLE="color: #000000;">So how do you create event hype and create an energy-filled event, full of the right people? How do you craft creative marketing strategies to maximize your impact?</SPAN></P>
<P STYLE="box-sizing: border-box; margin: 1rem 0px 0px; padding: 0px; border: 0px; outline: 0px; font-size: 0.875rem; vertical-align: baseline; font-stretch: normal; line-height: 1.375rem; font-family: News706BT-RomanC, Georgia; -webkit-font-smoothing: antialiased; color: #222222; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"><SPAN STYLE="color: #000000;">Hear from our panel of event experts and industry gurus about:</SPAN></P>
<UL STYLE="box-sizing: border-box; margin: 1rem 0px 0px; padding: 0px 0px 0px 1rem; border: 0px; outline: 0px; font-size: 0.875rem; vertical-align: baseline; list-style: square outside; font-stretch: normal; line-height: 1.375rem; font-family: News706BT-RomanC, Georgia; color: #222222; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">
<UL STYLE="box-sizing: border-box; margin: 1rem 0px 0px; padding: 0px 0px 0px 1rem; border: 0px; outline: 0px; font-size: 0.875rem; vertical-align: baseline; list-style: square outside; font-stretch: normal; line-height: 1.375rem; font-family: News706BT-RomanC, Georgia; color: #222222; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">
<LI><SPAN STYLE="color: #000000;">What it takes to create an amazing event experience</SPAN></LI>
<LI><SPAN STYLE="color: #000000;">How to generate a media buzz and social hype to make your event go viral, before during and after an event</SPAN></LI>
<LI><SPAN STYLE="color: #000000;">How to engage your audience and fill your event to capacity</SPAN></LI>
</UL>
</UL>
<P STYLE="box-sizing: border-box; margin: 1rem 0px 0px; padding: 0px; border: 0px; outline: 0px; font-size: 0.875rem; vertical-align: baseline; font-stretch: normal; line-height: 1.375rem; font-family: News706BT-RomanC, Georgia; -webkit-font-smoothing: antialiased; background: transparent;"><SPAN STYLE="color: #000000;">This event is perfect for anyone looking to get more out of the events they are planning, whether it be a small networking event, a conference or a large festival.</SPAN></P>
<P STYLE="box-sizing: border-box; margin: 1rem 0px 0px; padding: 0px; border: 0px; outline: 0px; font-size: 0.875rem; vertical-align: baseline; font-stretch: normal; line-height: 1.375rem; font-family: News706BT-RomanC, Georgia; -webkit-font-smoothing: antialiased; background: transparent;"> </P>
<H3 STYLE="box-sizing: border-box; margin: 0px 0px 10px; padding: 0px; border: 0px; outline: 0px; font-size: 1.25rem; vertical-align: baseline; line-height: 24px; -webkit-font-smoothing: antialiased; font-family: Circular, Helvetica, sans-serif; color: #222222; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">About the Experts</H3>
<P STYLE="box-sizing: border-box; margin: 1rem 0px 0px; padding: 0px; border: 0px; outline: 0px; font-size: 0.875rem; vertical-align: baseline; font-stretch: normal; line-height: 1.375rem; font-family: News706BT-RomanC, Georgia; -webkit-font-smoothing: antialiased; background: transparent;"> </P>
<DIV CLASS="instructor-bio-pod clearfix" STYLE="box-sizing: border-box; margin: 10px 0px 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; vertical-align: baseline; color: #222222; font-family: News706BT-RomanC, Georgia; line-height: 24px; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">
<DIV CLASS="instructor-image" STYLE="box-sizing: border-box; margin: 0px 10px 0px 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; float: left; width: 120px; height: 120px; overflow: hidden; background: transparent;"><IMG STYLE="box-sizing: border-box; margin: 0px; padding: 0px; outline: 0px; vertical-align: baseline; width: 120px; background: transparent;" ALT="Dan Sims Photo" SRC="https://ga-core.s3.amazonaws.com/production/uploads/instructor/image/8855/micro_unnamed.jpg"></DIV>
<P CLASS="instructor-info" STYLE="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 0.875rem; vertical-align: baseline; font-stretch: normal; line-height: 1.375rem; font-family: News706BT-RomanC, Georgia; -webkit-font-smoothing: antialiased; background: transparent;"><SPAN CLASS="name" ITEMPROP="name" STYLE="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; font-family: News706BT-BoldC, Georgia; display: block; background: transparent;"><A STYLE="box-sizing: border-box; text-decoration: none; border-bottom-width: 1px; border-bottom-style: solid;" HREF="https://generalassemb.ly/instructors/dan-sims/8855" DATA-MSYS-CLICKTRACK="0" REL="author nofollow noopener noreferrer">Dan Sims</A></SPAN><SPAN CLASS="jobTitle" ITEMPROP="jobTitle" STYLE="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background: transparent;">Director</SPAN>,<BR STYLE="box-sizing: border-box;"><SPAN CLASS="affiliation" ITEMPROP="affiliation" STYLE="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background: transparent;">Bottle Shop Concepts</SPAN></P>
<P CLASS="bio" STYLE="box-sizing: border-box; margin: 0px; padding: 1rem 0px 0px; border: 0px; outline: 0px; font-size: 0.875rem; vertical-align: baseline; font-stretch: normal; line-height: 1.375rem; font-family: News706BT-RomanC, Georgia; -webkit-font-smoothing: antialiased; overflow: hidden; clear: both; background: transparent;">Dan Sims is a wino. Albeit a professional one. As a wine commentator, educator, promoter and personality, Dan has been consumed with all things vinous for over two decades. Known for being outspoken on the subject of making the world of wine accessible, he has worked to engage, excite and collaborate with those of a similar ilk, and is now focused on producing large scale events for wine drinkers that are informative, interactive and not in the slightest bit scary.</P>
<P CLASS="bio" STYLE="box-sizing: border-box; margin: 0px; padding: 1rem 0px 0px; border: 0px; outline: 0px; font-size: 0.875rem; vertical-align: baseline; font-stretch: normal; line-height: 1.375rem; font-family: News706BT-RomanC, Georgia; -webkit-font-smoothing: antialiased; overflow: hidden; clear: both; background: transparent;">Starting out in the wine industry as a sommelier, Dan has worked in revered slash notorious Melbourne establishments such as Taxi Dining Room, Fifteen and Punch Lane, and just quietly, was named the inaugural Sommelier of the Year at The Age Good Food Guide in 2008. From there, he moved on to supporting various wine industry education and scholarship programs such as the Galli Scholarship, The Sommeliers Australia Education Scholarship, and is a judge for the Best Sommelier of Australia Competition. Not one to sit around, he has also worked in running large scale wine events for the Melbourne Food &amp; Wine Festival, Good Food Show and a host of corporate events and activations from Melbourne to Singapore, the USA and Europe.</P>
<P CLASS="bio" STYLE="box-sizing: border-box; margin: 0px; padding: 1rem 0px 0px; border: 0px; outline: 0px; font-size: 0.875rem; vertical-align: baseline; font-stretch: normal; line-height: 1.375rem; font-family: News706BT-RomanC, Georgia; -webkit-font-smoothing: antialiased; overflow: hidden; clear: both; background: transparent;">In 2013 he established Bottle Shop Concepts with the mission to take the ‘wank out of wine’. The events, education and communication based company emphasises bringing the consumer and the producer closer together, removing the fear and illusion of inaccessibility from an otherwise happy relationship.</P>
</DIV>
<P STYLE="box-sizing: border-box; margin: 1rem 0px 0px; padding: 0px; border: 0px; outline: 0px; font-size: 0.875rem; vertical-align: baseline; font-stretch: normal; line-height: 1.375rem; font-family: News706BT-RomanC, Georgia; -webkit-font-smoothing: antialiased; background: transparent;"> </P>
<P STYLE="box-sizing: border-box; margin: 1rem 0px 0px; padding: 0px; border: 0px; outline: 0px; font-size: 0.875rem; vertical-align: baseline; font-stretch: normal; line-height: 1.375rem; font-family: News706BT-RomanC, Georgia; -webkit-font-smoothing: antialiased; background: transparent;"> </P>
<H3 STYLE="box-sizing: border-box; margin: 0px 0px 10px; padding: 0px; border: 0px; outline: 0px; font-size: 1.25rem; vertical-align: baseline; background-color: transparent; line-height: 1.2; -webkit-font-smoothing: antialiased; text-transform: inherit; font-family: Circular, Helvetica, sans-serif;"><SPAN STYLE="color: #000000;">About Our Partners</SPAN></H3>
<DIV STYLE="box-sizing: border-box; margin: 10px 0px 0px; padding: 0px; border: 0px; outline: 0px; vertical-align: baseline; background-color: transparent;">
<P STYLE="margin: 0px; padding: 0px 0px 8px; line-height: normal; font-size: 13.2px; letter-spacing: 0.5px;"><SPAN STYLE="font-family: georgia, palatino;"><SPAN STYLE="font-weight: bold;">General Assembly</SPAN> hosts events and classes in tech, design and entrepreneurial business, with campuses in<SPAN STYLE="line-height: 1.6em;"> Sydney, Melbourne and around the world.</SPAN></SPAN></P>
<P STYLE="margin: 0px; padding: 0px 0px 8px; line-height: normal; font-size: 13.2px; letter-spacing: 0.5px;"><SPAN STYLE="font-family: georgia, palatino;"><SPAN STYLE="font-weight: bold; line-height: 1.6em;">Eventbrite </SPAN>Eventbrite enables people all over the world to plan, promote, and sell out any event—from photography and yoga classes, to sold out concerts and festivals. We believe that gathering with others is the best way for people to learn, grow, get inspired, feel connected, give back, and celebrate. So we're building technology that facilitates those gatherings. In this way, Eventbrite brings communities together through live experiences.</SPAN></P>
<P STYLE="margin: 0px; padding: 0px 0px 8px; line-height: normal; font-size: 13.2px; letter-spacing: 0.5px;"><SPAN STYLE="font-family: georgia, palatino;">-----</SPAN></P>
<P STYLE="margin: 0px; padding: 0px 0px 8px; line-height: normal; font-size: 13.2px; letter-spacing: 0.5px;"><SPAN STYLE="font-family: georgia, palatino;">This event is presented by <A STYLE="color: #fa0000; text-decoration: none;" HREF="https://www.eventbrite.com.au/">Eventbrite </A> and <A STYLE="color: #fa0000; text-decoration: none;" HREF="https://generalassemb.ly/sydney" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">General Assembly</A>.</SPAN></P>
</DIV>

General Assembly Melbourne

Our {communityGuidelinesLink} describe the sort of content we prohibit on Eventbrite. If you suspect an event may be in violation, you can report it to us so we can investigate.

To report other categories of prohibited or illegal content, submit {link}