Welcome to the Eventbrite Australia blog! Ready to boost attendance and ticket sales this year? Read on to learn more about Eventbrite and how you can use our innovative technology to launch or grow your events.
1. How can I reach new audiences?
Here are 3 important ways Eventbrite helps you spread the word:
Built-in social media tools
Events are about bringing people together. Eventbrite has built-in social sharing tools, so potential attendees can receive automatic emails when their Facebook friends buy tickets.
More digital real estate
Tap millions of ticket buyers with a free listing on Eventbrite.com.au
Google and mobile friendly event listings
Eventbrite helps you optimise your listing for search — so you’re always ranking highly.
Bottle Shop Concepts wanted a mobile-friendly solution to reach fans where their under 35 market spend most of their time — on their phone or social media. Thanks to Eventbrite’s mobile-friendly site, when they released pre-sale tickets to their Game of Rhones event in 2016, 78% of their ticket sales came from mobile devices, compared to just 21% on desktop.
2. How can I earn more money with my event?
Are you on track to achieve ticket sales goals? Here’s how Eventbrite turns numbers into actionable insights, and gives you control of seating and pricing.
Where are ticket sales coming from?
With real-time analytics, you can view sales by geography, ticket type, or any custom date range.
Are you maximising box office revenue?
Earn more from the best seats in the house using the Eventbrite seat designer. Access your seating assignments and seat maps via mobile — even while the event is taking place.
“We’ve tried other ticketing platforms for events in the past and had to deal with people calling to say they wanted to attend but were having problems buying tickets. The last thing you want as an organiser is to lose ticket sales from people that want to attend your event. Technology just needs to work and Eventbrite does, no issues.”
Martin Keetels, Founder, Beer InCider
3. How do I wow my guests?
First impressions matter — delight your fans at the gate.
Cut the line
Get attendees in the door faster with the Eventbrite Organiser app. Event Managers can keep track of attendee check-in progress using real-time reporting on desktop or mobile device. This enables organisers to see how many people have checked in each hour, to give an idea of how many more are to arrive and best manage staff needs at the door. By viewing reports of individual devices, they can also monitor how many attendees door staff are processing, tackle bottlenecks, and add/reduce staff as needed.
This knowledge is useful for making decisions and adjustments on the fly, as well as creating better site maps for future events.
Empower your customers
Attendees can view or manage their orders anywhere, in real–time.
Make buying a breeze
Make purchases as easy as the tap of an RFID wristband or badge. Radio Frequency Identification (RFID) is a small electronic device that can be inserted into an attendee wristband and act as a unique identifier for that wristband; providing unprecedented analytics and control over the flow of events. RFID wristband technology is already in use at some major music festivals and large public events to monitor foot traffic, save on the cost of gate staff, prevent ticket fraud, and even enhance attendee experiences with the inclusion of cashless payments and social media integration.
RFID technology is set to become more accessible to SME’s as early as next year, with the goal of Australian event-goers seeing its benefits during the 2017 festival season. Read more here.
“The reason we use Eventbrite is because it’s a seamless ticketing experience for the punter. It also provides us with live updates of not just check-ins on the day, but also ticket sales, and it works really well on mobile”.
Christian Serrao, Festival Director, Beyond the Valley
Find out how Beyond the Valley doubled their attendance numbers with Eventbrite, while giving their attendees the best possible purchase and on site check-in experience.
4. How can I work smarter?
Your event platform should connect with all of your favourite apps. Eventbrite Spectrum offers more than 100 free extensions — use them to power your email marketing, surveys, relationship management, and more. See our blog post here on four powerful extensions that will simplify and excel your event marketing.
Make email easy
Easily email attendees and fans with connections to leading automation platforms like MailChimp, Hubspot, Emma, and Eloqua.
Got questions? Just ask
Get feedback fast with built-in surveys from apps like SurveyMonkey, and easily send different surveys by ticket type or attendance status. Read our post to find out how you can improve your future events with surveys.
Get to know your fans
For a 360-degree view of your audience, tap into Eventbrite’s extensions with customer relationship management platforms including Salesforce, Microsoft Dynamics, and the Raiser’s Edge
Ready to go? Get started here.
If you’re interested in learning more about how Eventbrite can help meet your event’s unique needs, simply fill out the form below and we’ll provide specific information about how Eventbrite can help you grow.
