Samantha has more than 20 years experience in the beauty industry working with artisan beauty and fragrance brands in Australia and overseas. She spent five years working in London with prestigious perfume houses such as Floris, Penhaligon's and Miller Harris, honing her craft with specialist perfume training in London and Paris.
Upon her return to Australia in 2008, Samantha established The Powder Room. Today, The Powder Room is a thriving boutique consultancy, and Samantha spends her time educating people about perfume through her Perfume Master Classes, training sales people how to sell perfume and consulting on all things beauty, fragrance and sensory branding related. She creates fragrance, candles and beauty products for fashion and beauty brands, sensory branding and atmospheric engineering for architectural spaces. Samantha's impressive roster of clients include Bombay Sapphire, Mecca Cosmetica, Toni Maticevski, Kerastase, Westfield shopping centres and The Bachelor Australia.
In 2014, The Powder Room was appointed as the licensee for Australia and New Zealand by Cinquieme Sens, the leader in perfume education. Working with Cinquieme Sens gives Samantha access to material direct from France and a global network of perfume professionals.
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