Your Pipeline to Profit

Most professional services firms are sitting on a goldmine of unconverted revenue — and don't know it.

A free 60-minute masterclass for leaders of professional services firms who are tired of losing deals they should be winning.

Most professional services firms are sitting on a goldmine of unconverted revenue — and don't know it.

You work hard. You have a strong track record. Your clients get results. But there's no predictable system for bringing in new business — and deals that should close keep stalling.

The instinct is to chase more leads. Spend more on marketing. Hire a salesperson. But here's what the data actually shows:

The average conversion rate for a professional services firm (from leads coming into the top of your funnel) is just 2.75%. That means 97 out of every 100 prospects who enter your pipeline never become clients — and most of that revenue is walking straight to your competitors.

The problem isn't the number of leads you're generating. It's what's happening to them after they arrive. That's the conversion gap — and closing it is the single greatest leverage point in your business.

In this 60-minute masterclass, Rashid Kotwal — sales strategist and founder of Revealed Resources with 25 years working with professional services firms — will show you exactly how to fix it.

WHAT YOU'LL FIX:

• Why most firms misdiagnose their growth problem as a lead generation issue — and what it’s actually costing them

• The “Conversion Gap”: the hidden space between your pipeline and your revenue where deals go to die

• The strategic framework that connects your positioning, marketing, and sales into one conversion system (not a collection of disconnected tactics)

• How client conversations unlock revenue opportunities that no amount of marketing spend can — with real examples of firms that discovered 300%+ growth potential from a single conversation

• The DICTATE framework: a structured discovery process that helps you qualify faster, uncover real buying motivation, and close with confidence

• Why the fortune is in the follow-up — and the specific cultivation system that keeps you top-of-mind when buyers are ready to act

• The 4 types of prospects in your database (and why most firms spend 80% of their effort on the hardest, most expensive category)

THIS IS FOR YOU IF:

• You lead a consulting, IT, engineering, advisory or professional services firm of 5–100 people

• You're winning some business but revenue is unpredictable and deals stall too often

• You've tried hiring salespeople or spending more on marketing — and it hasn't solved the problem

• You're technically brilliant but selling doesn't come naturally, and you know there's a better way

THIS IS NOT FOR YOU IF:

• You're looking for cold outreach scripts or social media tactics

• You want a quick fix — this is about building a system, not a shortcut

ABOUT RASHID KOTWAL

Rashid is a mechanical engineer who spent 20 years in IT before founding Revealed Resources 25 years ago. He specialises in helping technically brilliant professional services firms close more business from the pipeline they already have — without hiring salespeople or spending more on marketing.

His clients include firms across IT, financial planning, engineering, property, and specialist consulting. Results include a leadership coach who grew a $23K engagement to $75K with one question, an engineering firm that went from 10% to 85% of available work from their key clients, and a specialist print company that sold for a figure the owner never imagined possible.

WHAT HAPPENS AFTER THE WEBINAR

Attendees will receive access to Rashid's Predictable Revenue Growth Diagnostic — a self-assessment tool that maps your conversion gaps across every stage of the system. You'll also be invited to a complimentary 60-minute Revenue Strategy Session (valued at $500) where Rashid will review your pipeline, identify your biggest conversion opportunities, and build a 90-day action plan with you. Places are limited.