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Writing for the web

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description


Designed for people who write for their organisation’s website or intranet. Ideal for web writers, editors and content managers. Also helpful for subject matter experts and content approvers.

Note: this course is designed for Australian participants. It uses Australian examples and refers to Australian policy. Contact us at if you're outside Australia and interested in taking this course.

Course content

The course will be presented in one week, over five 60-minute webinars starting at 11am as follows. (Note: the webinars will be recorded, so if you can't attend each session, you can watch the recording.)

27 November: Users online reading behaviour; Publishing useful behaviour. Covers:

  • 5 common online reading behaviours
  • teens, millenials and seniors, compared to adults
  • how disabilities can affect the way people read online
  • planning process
  • identifying your target audience
  • managing content over time.

28 November: Making content findable. Covers:

  • how people find and re-find content
  • content elements that affect findability
  • labelling and describing content to improve findability.

29 November: Designing scannable content. Covers:

  • structure
  • headings
  • paragraphs
  • lists
  • tables
  • links.

30 November: Writing readable content. Covers:

  • register
  • word choice
  • sentence length
  • active/passive voice
  • nominalisations
  • personal pronouns
  • concise writing.

1 December: Creating accessible content. Covers:

  • overview of Web Content Accessibility Guidelines 2.0
  • alt text for images (blank, short, long text alternatives)
  • use of colour
  • colour contrast
  • images of text
  • images that flash
  • consistent use of icons.

Course fee and payment options

The course fee is $275 per person. This fee includes GST.

If you want to pay on invoice, you'll need to provide a purchase order and we'll process your registrations offline. Contact us on 03 5852 3853.

Printed notes, electronic resources

We'll send printed course notes to you by Express Post about 7 days before the first webinar (or as soon as you register if it's within 7 days of the start date).

INCLUDE AN APPROPRIATE POSTAL ADDRESS when you register, so we can post your notes.

You'll also be able to download the course presentation slides at the end of each webinar, and there is a range of supporting resources on our website.


We use Adobe Connect to present the webinars. To test if you'll be able to connect:

  1. Go to Adobe Connect Diagnostic Test from the computer you'll be using for the webinars. If this reports that you have the right technical set up, then
  2. Log into our test webinar page.

You won't need a microphone, but we recommend you use headphones.

You can also participate using the Adobe Connect app for tablet or smartphones but you won't be able to download course-related files.

Cancellations and refunds

If you want to cancel your registration:

  • 7 or more days before the first webinar, we'll refund your fee minus a $10 administration fee
  • any time after this, you can transfer your registration to another person (let us know so they receive course-related emails). We will not refund your fee at this point because we'll have posted the course materials to you.

If we cancel the webinar series, we'll fully refund your fee.

Date and Time

Refund Policy

Refunds up to 7 days before event

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