Make your writing as engaging as possible, whether it's for websites, email campaigns, newsletters or social media
Unlike a normal writing workshop, this course explains key usability (UX), accessibility and SEO concepts to make your online content more effective and increase conversions (and AI won’t do this for you).
This course also acts as a refresher for those who want to tighten their writing skills: even experienced copywriters get a lot out of it.
Hands on, practical and filled with plenty of exercises, it's taught by a former Sydney Morning Herald editor with over 25 years of experience.
Only eight places are available to ensure everyone receives personalised attention.
Digital handbooks and certificates will be given, in addition to a recording of the webinar.
The course will be taught over two half days on Zoom.
First day (7 May)
9.30am – 10.45am
- How people read online (based on research from leading usability experts).
- Usability (UX) tips to help you write for different mediums and increase conversions.
- Writing with the audience in mind.
- The importance of using plain English to make your writing engaging and easy to read.
10.45am – 11am
11am – 12.45pm
- How to write short, sharp and snappy sentences (such as by making them active and positive).
- How to improve copy by cutting it.
- Writing strong introductory paragraphs.
Second day (8 May)
9.30am – 10.45am
- Formatting tips to make copy easier to scan.
- Writing effective links and call to actions.
- Structuring and frontloading articles so what’s most important is at the top.
- Search engine optimisation (SEO) tips.
10.45am – 11am
11am – 12.45pm
- How to write great headlines and subheads.
- Writing for social media.
- Email marketing and newsletter tips (such as how to write great subject lines and preheader text).
- Web content accessibility (WCAG) tips.
- Question time (people can also ask questions throughout the course as well).
Who can benefit from this writing for the web workshop?
The short answer: if your writing ends up online then this workshop will help you.
More specifically, the type of people who usually attend these courses are involved in:
- communications
- digital marketing
- public relations (PR)
- journalism
- blogging
- running a small business
- writing proposals and sales material
- producing copy for their organisation’s website, social media and email newsletters.
Testimonials
"I absolutely loved your workshop. I found it extremely interactive and insightful and the small group size made me feel like I was in a one-on-one whilst also allowing for group discussion. I would highly recommend the workshop for anyone looking to learn or upskill content writing." – Elise Hawthorn
"This writing for the web workshop was wonderful. I really enjoyed how hands on this was and have been able to apply my learnings to my work instantaneously. Dan is also a great speaker who was able to provide constructive feedback and advice." – Sabrina Lo
"The webinars were really good. I feel like it was very practical and I learnt a lot from them." – Laura Sillars
"Best writing course I've attended. The practical elements were an awesome touch." – Kanella Theo
"I enjoyed the writing for the web webinar, it was very informative. I loved the hands-on exercises and how Dan presented different alternatives as copy solutions. I enjoyed learning not only about copy techniques but website, EDMs and social media best practices. Dan made what can be a dry topic fun and entertaining. I would recommend Dan’s webinar to anyone interested in not only enhancing their copywriting skills but also anyone looking at improving their online presence." – Liliana Peters
"Doing the exercises helped me take the knowledge and put it in action. I'm feeling much more prepared and confident to write content. Well worth my time and money. Thank you." – Camille Abbott
“Dan was very engaging and presented the information in a clear way. The content was extremely helpful and hands on. I have learnt a lot and I am excited to use the tools he has given us in my job.” – Louisa Howard
"This course is excellent for anyone (not just those in comms) who wants to improve their written communication. It solidified things I already knew but had fallen to the back of my mind and taught me some new skills too. Dan hosts an interesting and engaging workshop filled with exercises, examples, and the appropriate number of coffee breaks." – Sophia Fukunishi
"Dan is engaging, charismatic, has a wealth of experience and knows his stuff. There were a lot of quality learnings I took from the course and it certainly changed my outlook on what makes good writing and knowing ways to effectively capture and keep people’s attention." – Nic Kerber
Have you got a question?
I'm happy to answer any questions you may have. My contact details are:
Mobile: 0433 387 505
Email: dan@mediasurvival.com
