Why Does Culture Eat Strategy For Breakfast?

Raising the Bar

Learn more about how culture is a critical determinant of organisational success or failure, and why it eats strategy for breakfast.

The Craft Embassy

Raising the Bar Christchurch

Raising the Bar Christchurch is back on Tuesday 16 September 2025, with 20 free talks at 10 venues. Get your free tickets today and join us for a night of innovation and inspiration!

<h3>Talk Description</h3><p>Business leaders are often tempted to focus on strategy over culture, but should they? While strategy outlines the goals, and steps for achieving them, culture influences how strategy is executed and whether it succeeds in the long term. A strong culture can align employees' attitudes, behaviors, and decision-making with strategic objectives to foster collaboration, innovation, and resilience. Conversely, a toxic culture can undermine even the most well-crafted strategy. Join Professor Akroyd to learn more about how culture is a critical determinant of organisational success or failure, and why it eats strategy for breakfast.</p><p><br></p><h3>Bio</h3><p>Dr Chris Akroyd is a Professor of Accounting and is the Head of the Accounting and Information Systems Department at the University of Canterbury. He is a member of CPA Australia and the Institute of Management Accountants (USA). He has a Master of Commerce degree from the University of New South Wales, an MBA from Kobe University and a PhD from The University of Auckland. His research focuses on how organizations deal with uncertain and rapidly changing environments. His recent publications focus on the systems that organizations use to achieve their goals with a focus on cultural, environmental, social and governance practices.</p>

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