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Why Creativity Matters in Marketing with Dee Madigan

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Djinta Djinta Winery

10 Stevens Road

Kardella South, VIC 3950

Australia

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Why creativity matters in marketing

People make purchasing decisions emotionally. If you can make them feel, you can make them do. Creativity is the art at the heart of persuasion. At this business dinner, keynote speaker Dee Madigan will discuss why creativity matters in marketing.

Dee Madigan is an award-winning Creative Director with over 20 years’ experience. She runs her own Advertising agency, Campaign Edge, working with some of the world’s biggest brands including HSBC, Diet Coke, J&J, Rexona and Nestle. Dee has extensive social marketing experience ranging from Federal Government campaigns, to the National Heart Foundation, The Cancer Council, the Australian Breast Cancer Institute and the UNHCR. Most recently she was Creative Director for the ALP’s 2015 Queensland election campaign.
Dee is a panellist on ABC’s Gruen Transfer, a contributor on Sunrise and Studio 10, as well as a political commentator on Sky TV News and The Perrett Report.

She writes for a range of publications including The Drum, Mamamia, The Daily Telegraph and the Herald Sun and is the author of The Hard Sell (MUP 2014), and a contributing author on Mothermorphosis (MUP 2015) and Perspectives on Change (ANU 2015).



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Djinta Djinta Winery

10 Stevens Road

Kardella South, VIC 3950

Australia

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