What do you do

The Exchange Society - formerly CWC

Separate yourself from peers so successfully, your target market can easily find you.

It’s hard to be heard in a crowded marketplace, even if you jump up and down and yell. Better to identify to whom you want to talk, then speak to them in a language they’ll understand. Or better still, swap the hunt. Separate yourself from peers so successfully, your target market can easily find you.The first step is to find clarity about what you do differently from others. From clarity comes understanding. Understanding leads to knowledge. We can use that knowledge to build a vocabulary about your offer and your skills. You’re onlyness.There are a few ways to find your onlyness. Come spend some time with Carol Mackay so she can show you her way. Carol is joined by Sarah Gross and Lea Wearne so they can explain how the process worked for them, and just what they’re doing with that information.

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What do you do

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