Western Business Leaders - Personal Branding Workshop

Are you a City of Charles Sturt business owner or professional eager to learn how to leverage TikTok and PR to level up your personal brand?

Join us for a dynamic Western Business Leaders workshop designed to transform your personal branding strategy. Led by PR & Communications Specialist Dianne Dumanovic from Topknot Management, and Digital Marketing Expert Madelene Ragno from MADE Creative Co, this session will teach you how to harness the power of PR and other complimenting strategies to establish yourself as an industry leader. A special focus on TikTok will see you learn the secrets on navigating the platform to further elevate your brand and connect with a broader audience. Whether you're looking to enhance your visibility, credibility, or influencer status, this workshop is your gateway to achieving amazing results.

There will be plenty of time for networking and refreshments will be provided upon arrival.

About your speakers:

Dianne Dumanovic, Topknot Management

Dianne Dumanovic is a PR, Marketing and Communications professional with 20+ years of experience. Her business, Topknot Management is a non-traditional, bespoke PR & Communications agency with a hard focus on personal brand management and PR that shares clients’ stories and positions them as industry leaders.

Dianne’s first client was first client was none other than the 2023 Australian of the Year, Taryn Brumfitt, and since then, she has worked with 100+ individuals and brands of varying industries and stages, helping them elevate their visibility and influence, positioning them as the go-to leader in their respective field.

Her clients have appeared in over 50 news and media publications such as news.com.au, 7News, Forbes Australia, The Australian, The Morning Show, New Idea, Who Magazine, and more. They have also unlocked unique opportunities to be showcased for their skill and talent, whether it be via speaking engagements, award wins, TV appearances or unique collaborations and partnerships.

Madelene Ragno, MADE Creative Co

Madelene (Maddi) Ragno, Owner/Director of MADE Creative Co, is a fiercely passionate thought leader in the digital marketing industry, in particular, the creative and paid advertising space. Known for her ability to stay ahead of the trends, Maddi is responsible for successful digital marketing strategies for numerous beauty and lifestyle brands throughout Australia and is known for her cut-through ‘creative x performance’ approach to client servicing.

Her expert knowledge of the eComm and digital landscape has seen Maddi recently become a ‘influencer’ herself with a 41,000+ strong follower base on TikTok. Her relatable, easy-to-digest marketing tips and content not only inspire like-minded business owners and millennial marketers, but has captured the eyes of brands such as Later.com, Airgram, Showpo, TikTok and more. She is regularly in the media for her expert insight and advice and has appeared in Smart Company, Kochie’s Business Builders, Spa + Clinic and more.

A sought-after speaker, panelist and workshop facilitator, Maddi is known for giving away gold nuggets of advice and unique insight into topics. Her enthusiasm for sharing her knowledge coupled with her ability to connect with audience members and pass on practical advice is largely unparalleled.

Both Topknot Management and MADE Creative Co are Business Advisors in our Business Support Program.

Photography and video will be undertaken at this event and will be shared on social media and other platforms.

Who should attend? This event is for businesses located in the City of Charles Sturt, we ask that if you are located outside the Western Adelaide region you contact your local Economic Development representative.

FAQs

Q. I have specific dietary requirements. How can I let you know?

A. We are happy to take into account any specific dietary requirements you may have, just indicate these on your order form.

Q How do I get there and where can I park?

A. A mixture of restricted and unrestricted on street parking is available surrounding the venue.