$15

Webinar—How to create a successful low budget not-for-profit PR campaign

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NFPs need a number of low-budget PR tactics up their sleeves for a successful campaign—find out how at this Fifty Acres Academy webinar

About this Event

Founder and CEO Jo Scard from Australia’s leading for-good communications and engagement agency Fifty Acres, is here to help not-for-profits and for-good businesses think clearly about how to plan for a low-budget but highly effective PR campaign.

You'll be guided through how to plan for your PR campaign, including garnering coverage across radio, print, television and online.

This 45-minute webinar will include three parts:

Part 1: The key elements for a highly successful PR campaign— what you need to think about in advance, from your vision, objectives, messaging and end-to-end planning.

Part 2: Looking in detail at the various media platforms and what you need to factor in to your campaign—what's the best mix for your NFP and what platforms are easiest to get coverage in?

Part 3: The nitty gritty of how to pitch and how to get a journalist interested in your story/campaign—from how to approach them, how to sell the story, thinking about exclusives and how to run a media conference or event.

NB: After registration and payment you will be provided with a unique webinar link.

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Eventbrite's fee is nonrefundable.

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