VESPIIA PR 101

Public relations basics: media engagement, writing releases and managing reputation for service organisations.

PR 101

Public Relations and Media Basics

PR 101 provides a practical introduction to media engagement and public communication.

This session focuses on building confidence and clarity when dealing with media or communicating publicly.

What we’ll cover

• What PR is and how it differs from marketing
• Understanding the media landscape
• Identifying what makes a story newsworthy
• Writing a clear media release
• Preparing spokespeople
• Managing risk and reputation
• Responding to media enquiries

Who We'll Hear From

• Shannon Hennessy - VESPIIA CEO
• Other speakers TBA

Who this is for

• Organisational leaders
• Communications staff
• Professionals engaging media
• Anyone responsible for public messaging

What you’ll receive

• Media release template
• Media engagement checklist
• Risk and response framework

Free for members.

Nominal fee for non-members.

This webinar forms part of the VESPIIA Professional Foundations Series. These sessions provide practical, plain-English frameworks to strengthen capability across the veteran, emergency services and police support sector.

This session is eligible for CPD in accordance with the VESPIIA CPD Policy.

VESPIIA is committed to accessible and inclusive professional development. Closed captions are available via Google Meet. If you have specific access requirements, please contact us prior to the session so we can support you where possible.