Build marketing literacy and learn how to brief designers, understand quotes and avoid costly mistakes. Perfect for service organisations.
Marketing Literacy for Small Organisations
Marketing 101 builds foundational marketing literacy for professionals working in the service sector.
If you’ve ever engaged a designer, developer or marketing provider and felt unsure about what you were paying for, this session is for you.
The focus is practical decision-making, not theory.
What we’ll cover
- Different types of marketing: social, digital, print and email
- Understanding owned, paid and earned channels
- Brand positioning basics
- How to brief designers and agencies properly
- Understanding scope of work and quotes
- Website fundamentals
- Red flags and common marketing traps
Who We'll Hear From
- Shannon Hennessy - VESPIIA CEO
- Justin Barnes - Rocket Launcher CEO
Who this is for
- Small organisations with limited marketing budgets
- Professionals managing marketing without formal training
- Anyone responsible for commissioning marketing work
What you’ll receive
- Creative brief template
- Website brief template
- Quote comparison checklist
- Practical resource list
Free for members.
Nominal fee for non-members.
This webinar forms part of the VESPIIA Professional Foundations Series. These sessions provide practical, plain-English frameworks to strengthen capability across the veteran, emergency services and police support sector.
This session is eligible for CPD in accordance with the VESPIIA CPD Policy.
VESPIIA is committed to accessible and inclusive professional development. Closed captions are available via Google Meet. If you have specific access requirements, please contact us prior to the session so we can support you where possible.
Build marketing literacy and learn how to brief designers, understand quotes and avoid costly mistakes. Perfect for service organisations.
Marketing Literacy for Small Organisations
Marketing 101 builds foundational marketing literacy for professionals working in the service sector.
If you’ve ever engaged a designer, developer or marketing provider and felt unsure about what you were paying for, this session is for you.
The focus is practical decision-making, not theory.
What we’ll cover
- Different types of marketing: social, digital, print and email
- Understanding owned, paid and earned channels
- Brand positioning basics
- How to brief designers and agencies properly
- Understanding scope of work and quotes
- Website fundamentals
- Red flags and common marketing traps
Who We'll Hear From
- Shannon Hennessy - VESPIIA CEO
- Justin Barnes - Rocket Launcher CEO
Who this is for
- Small organisations with limited marketing budgets
- Professionals managing marketing without formal training
- Anyone responsible for commissioning marketing work
What you’ll receive
- Creative brief template
- Website brief template
- Quote comparison checklist
- Practical resource list
Free for members.
Nominal fee for non-members.
This webinar forms part of the VESPIIA Professional Foundations Series. These sessions provide practical, plain-English frameworks to strengthen capability across the veteran, emergency services and police support sector.
This session is eligible for CPD in accordance with the VESPIIA CPD Policy.
VESPIIA is committed to accessible and inclusive professional development. Closed captions are available via Google Meet. If you have specific access requirements, please contact us prior to the session so we can support you where possible.
Lineup
Shannon Hennessy
Justin Barnes
Good to know
Highlights
- 2 hours
- Online
Refund Policy