Utilising Smart Tech and Data for Economic Development Initiatives

The Australian Smart Communities Association (ASCA) facilitates, promotes and advises on how communities can build liveable, sustainable, workable smart cities. We put our citizens, local businesses and stakeholders at the core of our activities.ASCA’s membership includes representatives from local governments, Regional Development Australia committees, Regional Organisations of Councils, industry, businesses, startups, not for profits, R&D innovators and individuals who collectively represent 1 in 2 Australians.

Australian Smart Communities Association

Explore how Smart Data is being utilised to help plan and report back on economic development initiatives such as events and activations.

Maribyrnong City Council in Melbourne's Inner West has had a Smart City program in operation since 2019. With the adoption of a Smart City Strategic Framework in 2021 the level of sophistication has increased, and the city is getting smarter with its smart technology and Data.This presentation will explore how Smart Data is being utilised to help plan and report back on economic development initiatives such as events and activations.This webinar will provide a good case-study for any Local Government or organisation that is looking to do more with its smart data to help make key decisions that impact on its community.About the presenters:Bruce Marshall: Bruce is the Coordinator Economic Development &amp; Smart Cities at Maribyrnong City Council. With over 12 years' of experience in Local Government in primarily Economic Development and Place Making roles, his move to Maribyrnong in late 2020 was his first foray into Smart Communities and has provided an opportunity integrate the different disciplines.Bruce has been on the ASCA board since January 2022 and is the current President.Chris Laing: Chris is the Smart City Project Officer for Maribyrnong City Council. Having commenced the role in 2019, Chris has been involved in the extensive roll out of technology for the 'Smart Cities for Social Cohesion' project around the Footscray CBD area. He has an ongoing role to project manage the Smart City program and is passionate about ensuring data and technology are used meaningfully by the organisation.<a href="https://www.maribyrnong.vic.gov.au/Community/A-Smart-City-for-Smart-Communities" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">L﻿earn more about the City of Maribyrnong Smart City Program.</a>

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