Truths & Tensions of the Modern World | Sydney event

Today's world is a fascinating, yet perplexing mix of paradox and polarisation. As brands navigate this ever-shifting terrain, one critical question emerges: where should your brand play?

Join us for the launch of our latest work, ‘Truths & Tensions of the Modern World’, where we'll delve into the fascinating – and often contradictory – cultural forces shaping our world.

We'll explore five key unspoken truths and tensions:

• We are health and wellbeing obsessed yet unhealthier than ever
• We care about sustainability yet the intention-action gap widens
• We’re more connected than ever yet lonely
• We’re busier than ever yet bored
• We’re rebellious and individualistic yet regressive and conformist

The session will unpack the cultural forces driving these seemingly contradictory trends. With an informed, evidence-based approach, we'll share what these truths and tensions mean for brands today.

What You'll Gain:

• Deeper understanding of the cultural landscape shaping consumer behavior.
• Actionable insights on navigating the paradoxes and playing a strategic role in the market.
• Informed perspective on positioning your brand for the next five years.
  

Who should attend:

• Marketing & insights professionals
• Brand strategists
• Anyone designing next-generation positioning campaigns

Breakfast and Coffee Included