Skip Main Navigation
Eventbrite
Browse Events
Organise an event
Organise
Help
Log InSign Up
Menu
Page Content
This event has ended.
THE MODERN TRAVEL MEDIA SUMMIT 2017

Sep.

22

THE MODERN TRAVEL MEDIA SUMMIT 2017

by Georgia Rickard, Lauren Bath and Liz Carlson

Actions and Detail Panel

Sales Ended

Date and time

Fri., 22 September 2017

9:00 am – 5:30 pm AEST

Location

InterContinental

117 Macquarie Street

Sydney, NSW 2000

Australia

View map

Refund policy

Description

The Modern Travel Media Summit 2017 logo

Digital news outlets, sponsored journalism, branded social channels, influencers, Instagrammers and clever content campaigns: could you make better use of modern media to tell your brand's stories?

Join Georgia Rickard, Lauren Bath and Liz Carlson in Sydney on Friday 22 September for a frank, practical and refreshingly honest update on the best practices of harnessing modern media in 2018 and beyond, in this one-day industry workshop and networking event in proud partnership with Travmedia.

From pitching to journalists and editors at digital-only media outlets (it's an art) and crafting brilliantly influential campaigns to creating killer branded content, crafting social followings who rave about you and harnessing the growing power of digital media audiences, we'll arm you with specific tools and information you need to start capitalising on all the opportunities offered by modern media from today.


PROGRAM

The new rules of traditional media: getting coverage in a rapidly evolving landscape

Pitching to digital journalists: the art of exposure in modern media outlets

The flourishing content landscape: new exposure opportunities, and how to capitalise on them

Modern principles of content marketing: Best practices for generating branded content

The social media update: Latest practices for making use of your brand's channels

Social campaigns: How to maximise investment for your best outcomes

The confusing world of influencers: How to find, vet and employ the right social experts for your brand


SPEAKERS

LIZ CARLSON

Liz Carlson is the founder of the world’s top travel blogs, Young Adventuress. An American based
 in New Zealand, she has been labeled “the future of New Zealand tourism” by national press. Having built 
one of largest, most engaged independent traveller audiences on earth, with a readership of 500,000 dedicated followers (not including her 180,000-strong Instagram following), she is a TEDx speaker, a BBC contributor and was recently invited to interview famed ethologist Jane Goodall on her upcoming tour. Liz and her work has been featured on New York Times, Huffington Post, Forbes, Buzzfeed and CNN, and in 2016 she was awarded silver travel blog
 of the year by the North American Travel Journalists Association (NATJA). She was honored by the Society of American Travel Bloggers the same year. Her blog has labeled named the top travel blog in New Zealand. She also runs New Zealand's top Instagram account.


GEORGIA RICKARD

Contributing editor to Tourism Australia, former Fairfax travel editor and award-winning former editor of Australia’s largest selling travel magazine Australian Traveller, Georgia Rickard is a respected travel journalist with significant industry experience. On behalf of Tourism Australia’s official content agency, Storyation, she is currently the commissioning editor for Australia.com. She contributes to a range of publications, which have included AFAR, The Sunday Times and the travel section of world’s biggest news site, BBC.com. In 2015 she oversaw content production on Tourism Australia’s latest global campaign, Coastal and Aquatic Australia and in 2016 moonlighted as Australia’s contributing travel presenter for CNN, on behalf of Destination NSW. She is a correspondent for, and consultant to Airbnb’s US offices.

LAUREN BATH

Deemed ‘Australia’s first professional instagrammer’ by national media, Lauren Bath pioneered the Australian influencer industry. She has an impressive client list, consulting to global destination marketing bodies including Tourism Australia, Switzerland Tourism, Tourism South Africa, Tourism New Zealand, Canadian Tourism Commission, Visit California and Visit Dubai, as well as many major brands such as The Plaza New York, Travel Insurance Direct, VAIL Resorts, Helloworld, Intrepid Travel, Visa Australia, Australia Post and Moët & Chandon. With a dedicated audience of close to half a million followers (464,000 at last count), she is not only one of Australia’s most powerful travel instagrammers but a savvy social media consultant, who provides ongoing campaign management, consultancy and education to several major industry bodies. In 2015 she was a Finalist in the Gold Coast Women
in Business Awards in the “Women for Change” category. She has been featured in Travel + Leisure, Daily News, News.com.au and Mashable, among many others.

Tags

  • Australia Events
  • New South Wales Events
  • Things to do in Sydney, Australia
  • Sydney Classes
  • Sydney Business Classes
Event ended

THE MODERN TRAVEL MEDIA SUMMIT 2017


Follow this organiser to stay informed on future events

Georgia Rickard, Lauren Bath and Liz Carlson

Event creator

Events you might like

  • MISSY VEYRET - MODERN BRIDE  (SYDNEY)

    MISSY VEYRET - MODERN BRIDE (SYDNEY)
    MISSY VEYRET - MODERN BRIDE (SYDNEY)

    Mon, Sep 5, 9:00 AM
    EDWARDS & CO • SURRY HILLS, NSW
    $0 - $295
  • The Ultimate Success Summit in 2022

    The Ultimate Success Summit in 2022
    The Ultimate Success Summit in 2022

    Sat, Sep 10, 1:00 PM
    Club Burwood RSL • Burwood, NSW
    $35 - $45
  • Beginner Modern Swing Dance Workshop

    Beginner Modern Swing Dance Workshop
    Beginner Modern Swing Dance Workshop

    Thu, Sep 22, 7:00 PM
    Club Central • Hurstville, NSW
    $45
  • Impact X Summit Sydney 2022

    Impact X Summit Sydney 2022
    Impact X Summit Sydney 2022

    Thu, Nov 10, 8:30 AM
    ICC Sydney • Sydney, NSW
    $950
  • Sydney 2023 Venture Capital World Summit

    Sydney 2023 Venture Capital World Summit
    Sydney 2023 Venture Capital World Summit

    Wed, Feb 22, 10:00 AM
    Spaces Martin Place • Sydney, NSW
    €336.68 - €27,258.55
  • Global Tech, Innovation and Capital Summit 2022

    Global Tech, Innovation and Capital Summit 2022
    Global Tech, Innovation and Capital Summit 2022

    Tue, Oct 18, 9:00 AM
    ICC Sydney • Sydney, NSW
    $0 - $506.43
  • Social Media & Content Creation Workshop

    Social Media & Content Creation Workshop
    Social Media & Content Creation Workshop

    Thu, Sep 29, 10:30 AM
    Chatswood Youth Centre • Chatswood, NSW
    $10
  • Introduction to Modern Cloth Nappies

    Introduction to Modern Cloth Nappies
    Introduction to Modern Cloth Nappies

    Sat, Sep 3, 10:00 AM
    Waverley Library • Bondi Junction, NSW
    Free
  • Business & Life Design Summit

    Business & Life Design Summit
    Business & Life Design Summit

    Sat, Sep 17, 9:00 AM
    Canada Bay Club • Five Dock, NSW
    $29
  • Social Media Made Simple

    Social Media Made Simple
    Social Media Made Simple

    Wed, Aug 31, 8:00 AM
    Max Webber Library Function Centre • Blacktown, NSW
    $25

Site Navigation

Use Eventbrite

  • How it Works
  • Pricing
  • Event Blog

Plan events

  • Online Registration
  • Low Cost Ticketing Solution
  • Event Management Software

Find events

  • Browse Sydney Events
  • Get the Eventbrite App

Connect with us

  • Report This Event
  • Help Centre
  • Terms
  • Privacy
  • Accessibility
  • Community Guidelines
Eventbrite + Ticketfly

© 2022 Eventbrite