The Human Edge: Skills + Judgement for an AI-Driven Profession

Communication leaders will share ideas & practical strategies for navigating AI-driven change, while maintaining brand reputation and trust.

AI is here to stay, and it's quickly transforming our work as communication professionals.

But rapid change brings additional risks – if we use AI to speed up processes without proper oversight, we could harm our organisation’s brand reputation and lose trust from customers and community.

When AI gets it wrong, the fallout is swift and puts operational staff in the firing line.

How do we mitigate these risks and use AI responsibly in a way that maintains trust, understands context, and allows us to make strategic decisions?

In IABC Queensland’s next panel event, we bring together experts from stakeholder engagement, brand and reputation management, government, and AI, to tackle these questions and more.

We’ll discuss hypothetical case studies to understand:

• how AI tools can be used for community engagement, government communication, and real-time service updates
• what can go wrong in the process
• the human skills we need to apply to ensure AI-driven communication is responsible, empathetic, and accurate.

You’ll leave with a practical understanding of AI risks and opportunities, and insights into how best to manage them.

Who should attend?

Professionals in communications, PR, marketing, community engagement, content creation and social media.