The Executive Summary

WE HELP GOOD COMMUNICATORS BECOME GREATSetting a standard of excellence since 1970, the International Association of Business Communicators (IABC) is a vibrant global membership association with thousands of members from around the world, representing many of the Global Fortune 500 companies.IABC serves professionals in the field of business communication, bringing together the profession’s collective disciplines. We deliver on theGlobal Standardin communication through our educational offerings, certification, awards program, resource library, online magazine and annual World Conference.We support our community of business communication professionals with innovative thinking, shared best practices, in-depth learning and career guidance.OurGlobal Standardand career purpose define the communication profession.​Our members develop their communication knowledge by connecting with like-minded individuals, empowering professional development. Our members become industry leaders who are recognized for their outstanding communication work and contribution.

International Association of Business Communicators (IABC) Western Australia

A CEOs view on the role and value of communications in an organisation.

Black Swan Room at Optus Stadium

What are CEOs looking for in Communication professionals?What do they value the most and where do they see the profession heading?Forward-thinking CEOs are recognising the benefits - and necessity - of engaging a wider variety of internal and external stakeholders, including the employees they are trying to retain and attract, the customers they are trying to keep happy, policymakers on both sides of the aisle, social groups advocating on any number of issues, public perception, an expanded focus on ESG and the benefits and perils of AI. The list goes on.This is the first thought-leadership event IABC WA is holding where we will focus on the view of the senior leaders that many communicators in the room support on a day to day basis - the CEO.

Agenda

Event registration and networking; drinks and canapes served

Welcome and introduction by IABC President

Opening comments with facilitator

Mike McKenna, CEO - Optus Stadium, Catherine Stoddart, CEO - Brightwater Care Group, Jody Nunn, CEO - Reconciliation WA and Rebecca Tomkinson, CEO - Chamber of Minerals and Energy WA

Panel Discussion

Event Close - IABC President

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