Who is this workshop for?

This workshop is for Shopify eCommerce brands already sending emails but lacking structure. Ideal for founders and marketing leads who want email to become a reliable, profitable system — not just occasional campaigns.

Is this suitable for beginners?

No. This is not Email Marketing 101. It’s built for brands with an existing list and email setup who want to improve performance, structure flows properly, and build a scalable system.

Do I need to use Klaviyo?

Klaviyo is recommended and examples will reference it, but the strategy applies to most modern ESPs. The frameworks around campaigns, flows, and segmentation are platform-agnostic.

Will this be recorded?

Yes. All attendees will receive access to the replay after the workshop so you can revisit the content or share it with your team.

Will there be live Q&A?

Yes. We’ll leave time at the end to answer live questions so you can get clarity on your specific email setup and strategy.

What do I walk away with?

A structured campaign plan, the six core flows mapped out, segmentation logic, pop-up strategy direction, templates, and access to our custom Email GPT — plus the workshop replay.

We charge to keep the room high-quality and implementation-focused. $49 filters serious operators and ensures better engagement. One strong insight should easily cover the ticket cost.

Will you pitch your services?

We’ll offer a free strategy audit at the end for brands that want help implementing. Booking is optional. No pressure.

The 2026 Email System for eCom Brands

Online event

Thursday, Mar 12, 2026 from 10 am to 12 pm AEDT

Overview

Join the Live Workshop To Make Email Your Most Reliable and Profitable Marketing Channel.

If you run an eCommerce brand and email feels inconsistent, under-structured, or underperforming — this workshop is for you.

Email should be your most reliable and profitable marketing channel.

For most brands, it isn’t.

Campaigns feel reactive.

Flows exist, but they’re basic.

Segmentation is messy.

Deliverability isn’t monitored properly.

Revenue fluctuates month to month.

In this live 2-hour workshop, we’ll help you build the foundations of a complete email system for 2026 — so email becomes a predictable, high-margin revenue driver in your business.

This is not a passive webinar.

This is a practical, hands-on session where you’ll build a structured plan you can implement immediately.

What You’ll Build During the Workshop

Campaign Strategy

How many emails you should actually be sending
How to define your content pillars
Real campaign examples you can model
How to create a repeatable monthly rhythm
How to structure modular emails that convert

The 6 Core Email Flows Every Brand Needs

Welcome
Browse Abandonment
Add-to-Cart Abandonment
Checkout Abandonment
Post-Purchase
Win-back

We’ll break down what each email inside those flows should contain — and why.

Segmentation & List Health

The six essential segments every eCommerce brand should have
How segmentation impacts revenue and deliverability
How to set them up in Klaviyo

Deliverability Essentials

The metrics that actually matter
How to protect your sender reputation
How to keep your emails landing in inboxes

Pop-Up Strategy & List Growth

High-converting pop-up ideas
Offer positioning
Trigger timing
How your welcome flow should connect

Email + Ads Alignment

How to align your email campaigns with paid media so your channels work together — not in silos.

What You’ll Receive

Workshop replay
A fillable Email Strategy Workbook
Flow structure templates
Access to our custom Email Marketing GPT
Figma email design examples
A free post-workshop strategy audit (optional)

Who This Is For

Shopify brands doing consistent revenue
Founders who want structure
Heads of marketing who want a stronger system
Teams already sending emails but lacking clarity

This workshop is built for serious eCommerce operators ready to treat email as a system — not an afterthought.