Interested in evaluating this program for your organisation? We may be able to organise a free ticket for you! Contact us at people@anecdote.com.
NOTE: There are FOUR two-hour online workshops in this course—each at 4:00pm Central Daylight Time (CDT) / 7:00am Australian Eastern Standard Time (AEST).
Workshop 1: Tuesday, 7th of May, at 4:00pm - 6:00pm(CDT)/ 7:00am - 9:00am AEST—Foundations of Sales Storytelling
Workshop 2: Thursday, 9th of May, at 4:00pm - 6:00pm(CDT)/ 7:00am - 9:00am AEST—Connecting and Building Trust
Workshop 3: Tuesday, 14th of May, at 4:00pm - 6:00pm (CDT) /7:00am - 9:00 am (AEST) —Selling Change with Stories
Workshop 4: Thursday, 16th of May, at 4:00pm - 6:00pm (CDT) / 7:00am - 9:00am (AEST) —Getting the Decision
Convert these times to your local time zone here.
Buying decisions are driven by both rational and emotional thought processes and sellers who fail to engage, persuade, and inspire emotionally are missing opportunities. Telling and hearing specific stories at the right part of the buying process is the key to engaging both the rational and emotional sides of your buyer.
We've been teaching business storytelling for over 15 years now and have helped some of the world's largest corporations put stories to work including Microsoft, Nokia, Mars, Electronic Arts, Teradata, SAP, and Danone. We can help you develop practical story skills.
We teach you the techniques you need to effectively tell the story of your products and services, discover your prospect's stories, and close more and better deals faster.
This program is delivered as four online workshops followed by a 4-month support period designed to build your story-selling habit.
Stories that share insight and convey emotion inspire a prospect to take the next step. Your buyer wants to know how others did it, and how your offering made a difference. Bullet points just don't cut it. But a well-told story helps prospects picture a future where they're benefitting from your solution.
Work on real opportunities
We know you are busy and it's hard to put aside a cumulative day to learn a new skill. That's why we encourage you to bring a live opportunity and improve it with stories to help make progress in closing your current deals.
Finding stories to tell
You will have your own stories, but often they are hidden away in the recesses of our memories. During the program, we'll help you find and collect your stories to build up your story bank.
Fits with your current sales process
Story-Powered Sales integrates with your sales approach to enhance what is already in place. CRM and sales methodologies help track and steer opportunities but Story-Powered Sales teaches salespeople how to have the crucial conversations that enable your sales strategies.
Teaching storytelling skills and making them stick
Story-Powered Sales is not a one-off event, but a complete 4-month program. It includes:
- Four two-hour online workshops. The workshops are highly interactive as we firmly believe in the power of practical activities to foster learning. You will engage in hands-on activities during and between the workshop sessions to build your storytelling skills and confidence
A four-month Support Program to embed the learning which includes:
- An online course that explains exactly how to use your new stories for prospecting, meetings, proposals, and presentations
- And, each week, you'll receive a short email containing tips and story examples to help embed your new story skills
The Support Program includes online support, with the opportunity to ask questions and share your experiences at any time.
Who should attend?
About your facilitator
Mark Schenk
Mark Schenk is the Managing Director of Anecdote and the go-to advisor for some of the world's leading companies on how to communicate more effectively. His work takes him around the world: speaking, consulting and building Anecdote's growing network of partners.
To connect with Mark on LinkedIn, click here.
FAQs
What do I need for the webinars?
You'll need a quiet location with good broadband access. It helps if you have a good-quality microphone and you'll get more from our visuals if you have at least a laptop-size screen.
Please make sure you are well-lit so that the other participants can see you. We'll be practising oral stories and want to see your facial expressions and body language.
For the story coaching between webinars, you'll need the WhatsApp program installed on your smartphone.
What course materials will I receive?
As soon as you register we'll send a physical copy of the course workbook.
You'll be able to use a temporary PDF file of the workbook and exercises if we can't get the workbook to you in time for the first webinar.
What can I do to prepare for the event?
Please bring a case study example from your business—that is, the details about another customer that succeeded with your products and services. We'll turn it into a story.
