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State of Social Marketing in 2019 – Insights from the World Social Marketing Conference

Australian Association of Social Marketing

Friday, 26 July 2019 from 12:15 pm to 2:15 pm (AEST)

State of Social Marketing in 2019 – Insights from the...

Ticket Information

Ticket Type Sales End Price Fee Quantity
AASM Member 3d 15h 38m $10.00 $1.64
Non Member 3d 15h 38m $20.00 $2.19

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Event Details

Dial up your knowledge by hearing about the latest practices, trends and opportunities in behaviour and social change from the 2019 World Social Marketing Conference held in Edinburgh in early June. Two speakers from the conference will present on co creation and a practice theory approach. They will be followed by a presentation and discussion on the latest global trends. All will share some great new ideas – don’t miss out on this event.



Speakers

Rik Baas from BAAS Behaviour
Boosting motivation through autonomy and co-creation 

  • The need for co-creation to combine the different expertise in our field and have more impact on complex issues. 
  • A shift from sharing knowledge to creating joint experiences: boosting intrinsic motivation as a starting point for change projects. 
  • Experiences from The Netherlands to influence behaviour. 

 

Prof. Kate Westberg, RMIT University
How a practice theory approach can provide insight to social marketers

  • How does an understanding of practices and social context provide deeper insight into behaviour change?
  • Research methods best suited to understanding practices.
  • Examples of practices in the context of alcohol and unhealthy food consumption and implications for social marketers.

 

Lelde McCoy, The Reputation Group
Six top trends from the World Social Marketing Conference covering new approaches and best practice campaigns. Followed by a panel discussion on:

  • Innovative global work
  • New challenges and opportunities for researchers and practitioners
  • Key learnings from the conference
Have questions about State of Social Marketing in 2019 – Insights from the World Social Marketing Conference? Contact Australian Association of Social Marketing

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When & Where


VicHealth
15-31 Pelham Street
Carlton, VIC 3053
Australia

Friday, 26 July 2019 from 12:15 pm to 2:15 pm (AEST)


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