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Social Media Marketing Class: LinkedIn Profile
LinkedIn offers a mutlitude of beneifits for businesses. To start, it has 3x higher visitor-to-lead coversion rate than Twitter and Facebook. Additionally, half of member say they're more likely to purchase from companies when they engage with them on LinkedIn.
There are more than 350 million professionals on LinkedIn. To stand out, you need to pay great attention to creating a profile. In this workshop you will learn how that's done.
Simply bring your notebook or tablet with an internet browser. This is a hands on workshop since we will be working on your very own LinkedIn profile. If you sense there are gaps around your understanding of how social media and internet marketing applies to your business this is the right class for you. No prior social media business experience is assumed, but familiarity with LinkedIn (a personal LinkedIn profile) will be helpful. A two hour hands on workshop covering:
- How to set up and optimise your personal LinkedIn profile
- Create a professional looking profile using industry keywords
- Optimising your profile for LinkedIn Search and other search engines
- How to publish content and what content works best
- How to build your network
- Etiquette and do’s and don’ts