SEO Fundamentals 2-Day Hands-On Workshop

Struggling to navigate the complexities of Search Engine Optimisation (SEO) as part of your marketing strategy?

Feeling overwhelmed at the thought of competing online and ensuring it's your website your customers find, not your rivals'?

We understand the challenge and have the solution to guide you through it.

Join us at our 2-day intensive SEO workshop, where we'll demystify the process for you. Our hands-on training will equip you with the essential SEO basics and strategies to succeed on Google.

Discover how to optimally adjust your website’s SEO settings, utilise meta tags effectively, and identify the keywords your potential customers are using—skills that could currently be diverting attention to your competitors.

Who is this for?

• Marketing Professionals: Individuals in marketing roles can deepen their understanding of SEO to integrate it into broader digital marketing strategies effectively.
• Content Creators and Writers: Those responsible for creating website content, blogs, and articles will learn how to optimise their work for search engines, making their content more visible and engaging for the target audience.
• Web Developers and Designers: Understanding SEO is crucial for web developers and designers to ensure that websites are not only aesthetically pleasing but also optimised for search engines right from the start.
• Business Owners and Entrepreneurs: Small business owners and entrepreneurs can benefit greatly from understanding SEO to compete more effectively online without always relying on external agencies.
• Digital Marketing Managers: Managers overseeing digital marketing strategies can gain insights into how SEO fits into the wider marketing mix, enhancing their ability to plan and execute integrated campaigns.
• e-Commerce Managers: Those managing online stores will find the training invaluable for driving traffic, improving product visibility, and ultimately increasing sales through better search engine rankings.
• Social Media Managers: Learning about SEO can also benefit social media managers by understanding how search engine visibility can complement social media efforts and drive more organic traffic to their sites.

Benefits of small class hands-on workshop

• Personalised Attention: In this small class setting, your instructor can offer more personalised attention to each participant. This means your specific questions and challenges can be addressed, ensuring that you understand the material fully.
• Enhanced Learning Experience: With fewer participants, we can tailor the training to the group's needs, potentially adjusting the pace and focus areas based on real-time feedback and the participants' levels of understanding.
• Increased Interaction: A small class size encourages more interaction among participants and instructors. This fosters a collaborative learning environment where participants can share experiences, ideas, and best practices.
• Hands-On Practice: Hands-on training in a small group allows for more practical exercises and the opportunity to apply what you've learned immediately. This direct application helps to cement your new skills and understand how they translate into real-world scenarios.
• Networking Opportunities: Our small class fosters a closer-knit group, providing ample opportunities to network with peers and professionals who share similar interests or challenges. These connections can be invaluable for professional growth and collaboration post-training.
• Focused Learning: With fewer distractions and less time spent on managing a large group, you can dive deeper into the subject matter. This focused learning environment makes it easier to grasp complex concepts and strategies.
• Immediate Feedback: Your instructor can provide immediate and specific feedback on your work or questions. This instant feedback is crucial for learning and allows you to make corrections or improvements on the spot.
• Better Engagement: Participants are generally more engaged and motivated. The intimate setting encourages everyone to participate actively in discussions, exercises, and problem-solving activities.
• Flexibility: Smaller classes often have the flexibility to explore tangential topics or spend extra time on subjects of particular interest to the group. This adaptability can enhance the overall learning experience and provide additional value beyond the structured curriculum.
• Confidence Building: In a supportive and focused setting, participants are more likely to take risks and ask questions, which can significantly enhance confidence in their new skills. This confidence is essential for applying what you've learned in your professional role.

What you’ll learn:

• Keyword Research: You will master the art of keyword research, unlocking the secrets to what your potential customers are searching for.
• On-page Ranking Factors: You will gain invaluable insights into basic on-page ranking factors, and how to implement them, ensuring your website meets the foundational criteria that search engines love.
• Internal & External Linking Strategies: You will be guided through the intricacies of internal and external linking strategies, a pivotal aspect of SEO that strengthens your site's authority and connectivity.
• Measuring Results: Learn effective methods for measuring your results, allowing you to see the impact of your efforts and adjust your strategies for maximum effectiveness.

Bonuses:

• 12 weeks access to our private community
• 12 weekly live Q&A sessions

Payment plan available until 6th May 2024

Not sure if this workshop is suitable? Grab a suitable time here and we can discuss if this training is suitable for your needs.