Selling Art Online - a different way of thinking

Begin your journey into online art sales in this conversational workshop with Ross de Hoog.

Most artists today have some awareness of selling their work online — through websites, social media, or third-party platforms — yet many still feel unsure why certain approaches work while others stall.

This professional development workshop invites artists and creators to step back and look at e-commerce through a different lens, exploring how small shifts in thinking can influence outcomes.

The discussion will centre on perspective: understanding audiences, pricing and value, buyer behaviour, and the realities of operating as a business. Delivered as an open, conversational Q&A, the session draws on real-world observation and shared experience.

Presented in two parts (approximately 2 hours each), the workshop offers space for reflection, discussion, and fresh ways of thinking about how art is shared and sold.

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Location – Lakelands Park Community and Sports Facility, Seppings Pde & Banksiadale Gate
Date – Saturday, 28 March 2026
Time – 9am-1.30pm (including a 30 minute break)
Cost - $30
Accessibility - wheelchair accessible
Acknowledgements - this workshop is presented in collaboration with Ross de Hoog of Fine Photos

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Meet the Facilitator
Ross is an art photographer with over 35 years of experience reproducing fine art for nationally recognised artists. His business, Fine Photos, prides itself on creating quality art photography and print reproductions, helping artists to reach greater audiences and increase the financial return on their art practice.