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School of Management Research Seminar Series

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University of South Australia

School of Management, Elton Mayo Boardroom EM2-18

City West Campus, North Terrace

Adelaide, SA 5000

Australia

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Motivations, Mobility and Work Practices: The Conceptual Realities of Digital Nomads

In an increasingly digitised and globalised world, a new type of business tourism has emerged, undertaken by the digital nomad (DN). Tourism operators and government agencies are increasingly seeking to attract DNs. Yet, knowledge about DNs is often based on reports that focus on glamorous aspects of the DN lifestyle whilst glossing over the negative realities of DN lifestyles. This study addresses this gap by adopting a retrospective auto-ethnographical approach that provides a more holistic understanding of DN life. The study collects and critically reflects on a vast amount of data related to various events and observations associated with the lead researcher’s experience of living as a DN. Sans gloss, the study’s findings reveal the characteristic motivations, mobility and work practices of DNs, discusses the implications of DNs for tourism practitioners that seek to attract DNs, and recommends future areas of research.

Grant Hall is an MBR student and teacher at UniSA. He also has a consulting practice that he developed whilst living as a 'digital nomad' in South East Asia between 2014 and 2018. His research interests revolve around how the arts, culture, and emerging cultural phenomena (such as digital nomads), can bring about transformation change in individuals, organisations, governments, and societies.

Grant initially trained as a musician and spent ten years working as a professional musician. During this time he owned two successful music businesses including a music studio, both of which he sold in 2003 in order to advance his arts management career overseas. Since then, Grant has developed a portfolio career in the arts and cultural industries as an arts and cultural manager, event coordinator, consultant, business owner and educator. Grant has coordinated and consulted on hundreds of cultural events and initiatives, from small corporate VIP functions through to orchestral concert tours and large festivals. From Adelaide South Australia, Grant holds a Masters in Arts and Cultural Management, a Graduate Certificate in Art History, a Diploma of Music and is currently undertaking post-graduate research at the University of South Australia exploring the links between festivals and economic development. In 2008 Grant was awarded the Anthony Steel Fellowship for arts leadership at the Adelaide Festival Centre, and he is the recipient of multiple academic scholarships. He has lived and worked in Australia (Adelaide and Perth), Vietnam, Canada and Northern Ireland.





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University of South Australia

School of Management, Elton Mayo Boardroom EM2-18

City West Campus, North Terrace

Adelaide, SA 5000

Australia

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