Rethink your brand strategy
Event Information
About this event
In today’s hyper-competitive world very few companies can afford to buy growth. Facebook, LinkedIn and Google are becoming more and more expensive. The only way to break-through is to get people talking about you. You need a brand that stands for something, a brand that creates a movement - not just transacting customers. In this 1-hour intensive you’ll learn how Andre and his team developed the Vinomofo brand and community. You’ll gain tips to create the foundation of a brand strategy that’ll create a sense of belonging, get people sharing and referring your products and build a defensible business for the long-term. This webinar is essential information for every business (retail, professional services, agencies, creatives and startups).
Webinar outcomes:
- Rethink your purpose and develop a strong foundation for your brand
- Understand what drives people to follow a brand. Design a strategy to unite your tribe and create a sense of belonging that generates sustainable growth
- Define how people should feel when they interact with your brand and how to bring this to life across your product, customer experience, design, voice, content and marketing material
- Participate as Andre workshops the brand and community strategy with local Sydney businesses just like you.
This event will be facilitated by Rebekah Campbell, cofounder of Zambesi.
About Andre Eikmeier
Andre Eikmeier is cofounder of Vinomofo. When he and his business partner decided to create a new wine retailer from their Adelaide garage, they questioned how they could compete with Woolworths and Coles. They focussed on building a brand that brought community to an underserved audience by established players. Vinomofo has become a $100m business uniting wine lovers all over the world.
Other events as part of the Reboot series
The Reboot series
These events are part of City of Sydney’s Reboot series. The program aims to help businesses and creatives adapt, innovate and bounce back better. It will focus on digital skills, customer strategy and financial strategy.The program has been created in collaboration with Zambesi, an online and face-to-face learning business that enables small business owners and their teams to learn from leaders in the field.
Visit city.sydney/reboot for the full series of events.
Organiser City of Sydney: Reboot webinars
Organiser of Rethink your brand strategy
A free webinar series focused on increasing digital skills for small businesses and creatives.
The City’s new Reboot program is a free webinar series focused on increasing digital skills for small businesses and creatives. The program came about in direct response to what businesses told us they needed in order to upskill and be more adaptable and resilient in a period of such uncertainty.
Reboot series 2 starts 22 February with 6 free, weekly lunchtime webinars. These webinars are designed for small businesses in retail and hospitality owners, startup entrepreneurs, creatives and professional services businesses.
If you know or work with local businesses who might be interested, help spread the word. Visit city.sydney/reboot for the full program and to book your free tickets.
