Research and Revenue Management for Accommodation Businesses

Hear the latest accommodation research & learn the calculations, strategies and tactics to make more money for your accommodation business

ACCOMMODATION RESEARCH

We will take a dive into the latest accommodation research for Victoria's High Country to uncover visitor preferences, including:

• Accommodation styles
• Locations and settings
• Budget and spend
• Facilities
• Motivations behind travel
• and more...

REVENUE MANAGEMENT FOR ACCOMMODATION BUSINESSES

Have you ever heard the terms revenue management, yield management, distribution channels, commission structures and wanted to know more?

Perhaps you've heard the terms and done some basic calculations...but felt you could be doing it better.

Then the Revenue Management for accommodation businesses workshop is for you!

We will cover the following topics:

• What is revenue management and common calculations?
• Introduction to the concept of yield management
• Looking at data to understand traditional pickup periods and pace and applying these to revenue planning
• Understanding distribution channels & commission structures
• What reporting, tools and information do you have to make informed decisions to take your business?
• What other skills do you need to build to support your plan

------------------------------- THIS IS AN IN-PERSON WORKSHOP ------------------------------

This session has been designed specifically for Victoria's High Country accommodation providers.

Tourism North East will deliver this session and is therefore only available to current and commercial tourism operators that are located within any of the following areas: Alpine Shire, Benalla Rural City, Indigo Shire, Falls Creek, Mansfield Shire, Murrindindi Shire, Mt Buller/Mt Stirling, Mt Hotham, Rural City of Wangaratta, Towong Shire.