Course Overview
You can begin with the first part of this course by asking everyone to introduce themselves and share what they think they can bring to our workshop. We also invite individual students to share their goals for learning as we go along.
Topics covered in this course
Public Relations
This stimulating workshop, which will be a collection of fun and interactive activities, will equip participants with an in-depth knowledge of the concept and its applications in our society, why it matters and how it pertains to our business. Get ready as we unravel the secrets to this fascinating tale!
Building Your PR Plan
This session will guide you through each of the essential sections you’ll need, then take you through all the steps to craft an effective roadmap; defining your objectives, selecting your tactics, identifying your benchmarks — and end it with some hands-on time to build a realistic PR plan for yourself!
Structuring Messages
Through the power of the media, the mind is influenced with messages that will create opportunities. This session will provide you with insightful guidance on how to establish your public image for success. These practical tips will ensure you stand out in a picture world. You will create press kits that will leave your message in clear focus!
Establishing Media Guidelines
Through the use of this method, people will be more effective by learning complex rules of the media, and will gain a better understanding of who should be the spokesperson for a given organisation.
Managing the Media
At the end of this session, you’ll be equipped with all the skills you need to craft messages that will best position yourself and your organisation to be a storyline for the media. You’ll learn how to craft a soundbite, handle tough questions, and how to remain calm when you don’t know the answer, all valuable wisdom on communications.
The Press Release
Learn how to pen a killer press release so your company gets maximum exposure! Stay tuned for this text and discover how writing can boost your brand profile!
PR and the Crisis
Participants will dig down deeper into public relations, and learn how to expertly handle a crisis.
Social Media and Public Relations
Social media is the newest channel for communicating your PR messages to the rest of us – AND, in this last session, we’ll delve into how and why it has become such an integral part of PR today!
Workshop Wrap-Up
At the conclusion of this session, the participants will be able to edit their understanding and clarification questions using a map and a plan.
