China holds many opportunities for Australian businesses, but can be a challenging market to succeed in. Amongst the many things a business must consider, protecting intellectual property (IP) should be a top priority.

Some businesses think that IP protection is too difficult or costly, however the reality is that a few simple measures such as registering IP in China early can greatly increase a business’s chance of success. This also applies to Australians looking to sell their products online via e-commerce sites in China without establishing a local presence.

Join us for a free breakfast seminar to hear how you can protect your IP in China and tap in to China’s booming online retail market.

Speakers

• David Bennett, IP Counsellor to China - IP Australia
• Jack Lu, Commerce Advisor - Austrade
• George Chan, Partner - Simmons & Simmons (Beijing) Intellectual Property Agency Company Limited (China)
  
• Peter Mackey, Director - Trade, International Education and Small Business Operations - NSW Industry, Trade and Investment

Topics

• IP fundamentals, including trade marks, copyright, and patents
• Chinese language branding
• IP challenges in China
• IP enforcement
• Contracts and other legal agreements
• What to do before you visit China
• How to access China’s e-commerce market
• Regulatory matters and cross-border e-commerce channels.