Press release writing and media pitching course

Learn how to pitch to the media and write effective press releases.

Make your press releases and media pitches compelling

Most pitches are ignored almost immediately.

I (almost) feel guilty saying this, as I used to be the editor people would pitch to. After working as a magazine editor for five years, I spent 10 years at The Sydney Morning Herald where I edited almost every section, covering travel, lifestyle, health, science, IT, entertainment and more.

In other words, I’ve seen it all and know what works ... and what doesn’t.

What does this press release and media pitching course cover?

This lively and enjoyable course will show you how to get across your message and stand out from the hundreds of other pitches editors see daily. It covers:

• the different kinds of stories editors look for
• choosing the right angle for your release (and how to connect your key message to that)
• crafting an intro for your press release that will grab an editor’s attention
• what to put in and leave out of a media release
• how to structure, write and format a press release
• the common mistakes most people make when pitching (and how to avoid them)
• writing compelling email subject lines and headlines
• how and when to follow up an email
• what images, contact details and other key information editors need
• calling editors and journalists.

The course is highly practical and filled with plenty of exercises. You'll be able to ask questions and, if you’d like, we can even workshop one of your own press releases or pitches.

Who is this press release writing course for?

This workshop is ideal for those in:

• public relations (PR)
• small business
• marketing and communications.

In other words, if you need to pitch a story to the media, this course is for you.

It’s also suitable for all skill levels, whether you’re new to pitching or would like a refresher. Even highly experienced PR professionals get a lot out of this, as it offers some fresh approaches to making pitches more effective.

Testimonials

“The course was very insightful. I found myself restructuring my pitches and releases today. Thank you." – Bella Temelkovski, Sweaty Betty PR

"Loved the honesty and transparency – refreshing for someone to tell us how it is. Definitely trust your knowledge and insight given your journalism background!"– Jayda Galvin, FleishmanHillard PR

"Great workshop! It was very helpful to get an insight into how editors and journos respond to pitches." – Mond Liu, The Atticism

Have you got a question?

I'm more than happy to answer any questions you may have. My contact details are:

Mobile: 0433 387 505

Email: dan@mediasurvival.com