PADI Marketing Academy 2026 - Sydney

Learn practical marketing strategies to improve visibility, enquiries and bookings for your dive business at PADI Marketing Academy 2026.

The PADI Marketing Academy 2026 is a one-day, in-person event designed to help dive centres, resorts, and PADI Professionals build practical marketing skills they can apply immediately to their business.

Marketing has always been important in attracting and converting divers, but the tools, platforms, and expectations placed on dive businesses continue to grow. This Academy focuses on clear, achievable marketing approaches that work in today’s environment.

What You’ll Learn

This year’s Academy focuses on four core areas that directly impact enquiries, bookings, and visibility:

✅ Social media trends, strategy and planning that’s clear and achievable

✅ Content storytelling that turns real dive experiences into bookings

✅ The future of search across Google, social platforms, and AI

✅ Psychological triggers that influence booking decisions

Each session is designed for dive operations - not professional marketers - with frameworks, examples, and tools you can apply directly in your dive centre or resort.

Hands-On Workshops

Each event will also include interactive workshops, where you’ll apply what you’ve learned from two of the presentations with the support of the PADI team.

Pricing and Early Bird Discounts

Standard registration for the PADI Marketing Academy 2026 is AUD $159 per person, including lunch, tea, coffee and PADI branded merchandise. However, early booking discounts are available for a limited time.

• Super Early Bird – 25% off
  Available when you book 10+ weeks before the event
• Early Bird – 15% off
  Available when you book 6–10 weeks before the event
• Standard price
  Applies within 6 weeks of the event

Who Should Attend?

• Dive centre owners and managers
• PADI Professionals involved in marketing or wanting to upskill
• Retail and resort teams supporting course sales
• Any staff member responsible for attracting, engaging, or converting divers

Spaces are limited. Secure your spot today!