$27.46 – $48.56

Outside-in thinking: sources of inspiration for behaviour change

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Curtin University of Technology

Kent Street

Room 400.305:CT

Bentley, WA 6150

Australia

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Outside-in thinking: sources of inspiration for behaviour change.


Outside-in thinking is a business strategy that focuses on customer value and customer experiences and starts from looking outside of the organisation. Taking the perspective of an outsider is not comfortable and requires people to transcend the natural behavioural biases that prevent us from clearly spotting opportunities and threats. However, an outside-in perspective results in true innovation and organisational effectiveness. In this presentation, you will find out how to apply core marketing concepts of customer value and customer experience to design effective behaviour change programs. In doing this, the case examples will come from many different industries to provide inspiration from unexpected sources.

Places are limited, so please RSVP by 22 October 2019 for catering purposes.

For more information, please contact Luke van der Beeke on 0401 325 153, or email luke@thebcc.org.au




About the speaker

Professor Rebekah Russell-Bennett is the Deputy Director of the Centre for Behavioural Economics, Society and Technology (BEST) and professor in marketing at Queensland University of Technology. Her research lies at the nexus of the social marketing (behaviour change) and services marketing domains where she uses service design techniques to create tailored solutions for social problems such as low uptake of health-screening services, electricity use, educational disadvantage, condom-use, domestic-violence, alcohol use and overconsumption of resources. She is a global leader in shaping the debate and impact of social marketing as a behaviour change approach. Her submissions to the Queensland parliament in 2015 and 2016 on behaviour change approaches has assisted in shaping policy within the Department of Health. Rebekah has published more than 300 peer-reviewed articles (75 journal articles) and is the co-editor of the Journal of Services Marketing. She was recently announced by the Australian newspaper as the 2019 top researcher in the field of marketing based on the highest number of citations in the top 20 journals in the field.
Rebekah is the program leader of the Services Thinking for Social Problems research group at Queensland University of Technology and has undertaken Category 1, 2 and 3 funded research in excess of $9.5m.

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Date and Time

Location

Curtin University of Technology

Kent Street

Room 400.305:CT

Bentley, WA 6150

Australia

View Map

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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