Outrank Competitors with Generative Engine Optimisation

The Digital Solutions – Australian Small Business Advisory Services program works with small businesses to make the most of digital tools and offers broader advice specific to your business needs.  Specialist advisors will be available in various ways, including face-to-face and online meetings, and interactive workshops and webinars.We know that small business owners have felt overwhelmed with the need to quickly adapt, move online and learn how to navigate the digital space. We’ve helped thousands of business owners overcome their challenges and succeed online.

Digital Solutions Program

Forrest Hotel and Apartments

FACE-TO-FACE WORKSHOPSearch is evolving, and the rise of Generative AI in platforms like Google’s Search Generative Experience (SGE) is changing how users discover content. This hands-on workshop introduces small business owners to Generative Engine Optimisation (GEO) — the next phase of SEO — and how to position their business in Google’s AI Overviews to gain visibility and outrank competitors. You'll learn what GEO is, how it differs from traditional SEO, and how to use it to your strategic advantage. If you want to future-proof your digital presence, this session is a must.<h3>WHAT YOU WILL GAIN:</h3><ul><li>Understand what Generative Engine Optimisation (GEO) is and why it matters</li><li>Learn how GEO differs from traditional SEO and how both work together</li><li>Gain practical knowledge on how to appear in Google’s AI Overviews</li><li>Discover simplified steps to optimise content for Language Learning Models (LLMs)</li><li>Identify competitive advantages by leveraging GEO before your competitors do</li><li>Walk away with a clear strategy to implement GEO for long-term online success</li></ul>This is a free event sponsored by Realise Business under the Federal Government’s Digital Solutions Program. Don't miss this opportunity to take your business to the next level! Please note that spots are limited.

YOUR PRESENTER - MIKE HILLSDON Mike is a seasoned professional in online marketing and AI software for corporates and Small Businesses since 1996 and in Facebook marketing since 2008. He is recognised as a Meta Marketing Partner and proficient in setting up business pages, keeping accounts secure, owning, and managing meta-assets, creating content, and acquiring new customers.

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