Integrating fundraising into digital communication and engagement strategies is essential to the success of any campaign.
This is a practical workshop led by some of Australia's best digital fundraising strategists. You will learn how to engage, acquire and retain supporters through integrated digital fundraising.
This course is designed to give you the skills to use digital channels from paid search and SEO, to Facebook ads and audience segmentation.
You will learn how to discover what time of day people are engaging with your content online, how are they engaging with you, where they come from, how to attract more and why people donate or not. This training will ensure you’ll be able to optimise your digital fundraising campaigns to ensure you meet at least a 5:1 ROI.
This is a practical workshop covering:
- Google analytics.
- SEO and digital storytelling.
- Landing pages and donation forms.
- Google grants.
- Facebook ads.
- Rapid response and marketing automation.
Who should attend this training?
This training is for fundraisers, digital communication staff, and anyone involved in implementing digital fundraising and engagement strategies, looking to boost income and drive engagement. If you are using digital communications to fundraise and build engagement, this hands-on practical training from some of Australia’s best digital fundraising strategists is for you.
Working knowledge of fundraising, digital and social media is expected.
On completion of this course you will have the skills to:
- Maximise your organisation's website, email and social media communications to support fundraising.
- Confidently plan and implement a digital engagement strategy to find new supporters, generate income and retain existing supporters.
- Measure and report what your activities achieve.
- Get your organisation or business a minimum of a 5:1 return on this investment in your professional development!
Aaron Lamb is a master of the digital dark arts. Aaron is Head of Digital at Oxfam Australia where he has increased ROI for digital media spend from 7:1 to 12:1 on core work.
In 2016 Aaron won two Fundraising Institute of Australia awards, for Best Emergency Relief and Most Outstanding Fundraising Project 2016. He led the strategy for the Nepal emergency response which resulted in over 9 million dollars donated via digital channels alone.
Aaron has been on the board of directors for Cambodian Kids Can for three years, is a bestselling author of two self-marketed sci-fi novels and is one of OrganiseUs' most popular and engaging trainers.
Sam McEwin is Director at Biz Wisdom and a self-proclaimed online marketing nut. Sam will show you how to cut through the noise of the internet by making Google work for you.
Sam specialises in digital display, online video and retargeting, paid and organic search marketing, social media advertising, conversion rate, optimisation and email marketing.
Mariko Smits writes stories that get read. Content marketing is an essential skill for good storytelling and Mariko will teach you best practice SEO, back linking, conversion and online acquisition for optimised community engagement.
Tabatha Fulker is Founder and Managing Director at OrganiseUs and has over 18 years' experience developing engagement, media and communication strategies for progressive non-profits.
What to bring
This is a hands-on training practical training. Please bring a laptop, notepad and pen. Lunch is included in the ticket price.
Want to come, but you volunteer for a community campaign with little or no budget?
We love people who volunteer for great progressive causes! Email firstname.lastname@example.org by Monday 10th October to discuss the cause you volunteer for and we'll see what we can do!