$660

OrganiseUs Digital Fundraising 2-day Training (Sydney)

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Location

WWF Australia - Boardroom

Level 1, 1 Smail Street, Ultimo

Sydney, NSW 2007

Australia

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Refund Policy

Refund Policy

No Refunds

Event description

Description

Integrating fundraising into digital communication and engagement strategies is essential to the success of any campaign.

This is a practical workshop led by some of Australia's best digital fundraising strategists. You will learn how to engage, acquire and retain supporters through integrated digital fundraising.

This course is designed to give you the skills to use digital channels from paid search and SEO, to Facebook ads and audience segmentation.

You will learn how to discover what time of day people are engaging with your content online, how are they engaging with you, where they come from, how to attract more and why people donate or not. This training will ensure you’ll be able to optimise your digital fundraising campaigns to ensure you meet at least a 5:1 ROI.

This is a practical workshop covering:

  • Google analytics.
  • SEO and digital storytelling.
  • Landing pages and donation forms.
  • Google grants.
  • Facebook ads.
  • Rapid response and marketing automation.
  • Remarketing.

Who should attend this training?

This training is for fundraisers, digital communication staff, communication specialists, and anyone implementing digital fundraising and engagement strategies looking to boost income and drive engagement. If you're using digital communications to fundraise and build engagement, this hands-on practical training from some of Australia’s best digital fundraising strategists is for you.

Working knowledge of fundraising, digital and social media is expected.

Learning outcomes

On completion of this course you will have the skills to:

  • Maximise your organisation's website, email and social media communications to support fundraising.
  • Confidently plan and implement a digital engagement strategy to find new supporters, generate income and retain existing supporters.
  • Measure and report what your activities achieve.
  • Get your organisation or business a minimum of a 5:1 return on this investment in your professional development!

Trainers

Aaron Lamb is Head of Digital at Oxfam Australia where he has increased ROI for digital media spend from 7:1 to 12:1 on core work.

In 2016 Aaron won two Fundraising Institute of Australia awards, for Best Emergency Relief and Most Outstanding Fundraising Project 2016. He led the strategy for the Nepal emergency response which resulted in over 9 million dollars donated via digital channels alone.

Aaron will show you how to cut through the noise of the internet by making Google work for you. Aaron specialises in retargeting, paid and organic search marketing, social media advertising and conversion, and is one of OrganiseUs' most popular and engaging trainers.

Tabatha Fulker is Executive Director at OrganiseUs and Director of Business Development Australia at Change.org, the world's largest social change platform.

Tabatha has over 18 years' experience developing engagement, media and communication strategies for progressive non-profits, and gives expert advice to dozens of the country’s leading non-profits on supporter acquisition, fundraising and engagement.

Tabatha will look at storytelling, content optimisation, conversion and online acquisition for optimised community engagement and fundraising results.

What to bring

This is a hands-on training practical training. Please bring a laptop, notepad and pen. Lunch is included in the ticket price.

Want to come, but you volunteer for a community campaign with little or no budget?

We love people who volunteer for great progressive causes! Email tabatha@organiseus.com.au by Monday 26th June to discuss the cause you volunteer for and we'll see what we can do!

In partnership

OrganiseUs is proudly partnering with WWF Australia to bring this Digital Fundraising Training to Sydney.

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Date and Time

Location

WWF Australia - Boardroom

Level 1, 1 Smail Street, Ultimo

Sydney, NSW 2007

Australia

View Map

Refund Policy

No Refunds

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