Online Networking with Jackie McRae: The Authority Advantage
Join us for an awesome online networking session - BNI Business Excellence, where you can connect, collaborate, and unlock endless business.
Join Jackie McRae, Award Strategist at Copy Cred, as she reveals why savvy brands are shifting from paid visibility to earned authority as a growth strategy.
You’ll discover:
• The Psychology of Credibility – Why third-party endorsement is more persuasive than self-promotion, and how authority bias influences buying decisions in high-trust industries.
• Trust at Speed – How awards build trust faster than advertising, shorten the “prove it” phase, and strengthen referral confidence before the first meeting even begins.
• Authority That Compounds – Why recognition becomes a long-term authority asset that strengthens proposals, pricing power, recruitment and referrals long after a marketing campaign would have expired.
• Developing a Strategic Award Plan – How to choose the right awards, align them to your positioning, and leverage recognition as part of a broader growth strategy.
About the event:
Our weekly meeting occurs every Tuesday at midday, Sydney time. The meeting lasts for 1.5 hours.
BNI Chapters are structured so businesses complement each other and are able to legitimately/organically pass business and referrals between one another. No two businesses who are the same can be part of the same chapter.
When a dedicated group of business owners come together every week with the sole purpose of helping each other grow and thrive, excellent things happen - join us to experience for yourself the power of Business Excellence.
The Benefits of Business Excellence
1. Build Strong Relationships
At BNI Business Excellence, we set out to show lasting and reliable business relationships can be built in an online environment. The consistent growth in referrals passed between members is testament to the success of this.
2. Get the Business Support You Need
No matter what stage of business you are at, getting the right support at the right time is crucial. At Business Excellence you have access to subject matter experts who are keen to help you achieve your goals
3. Grow Your Business with Confidence
With the strength of relationships and available support, business owners can make strategic, committed decisions about how and when to grow their business
Join us for an awesome online networking session - BNI Business Excellence, where you can connect, collaborate, and unlock endless business.
Join Jackie McRae, Award Strategist at Copy Cred, as she reveals why savvy brands are shifting from paid visibility to earned authority as a growth strategy.
You’ll discover:
• The Psychology of Credibility – Why third-party endorsement is more persuasive than self-promotion, and how authority bias influences buying decisions in high-trust industries.
• Trust at Speed – How awards build trust faster than advertising, shorten the “prove it” phase, and strengthen referral confidence before the first meeting even begins.
• Authority That Compounds – Why recognition becomes a long-term authority asset that strengthens proposals, pricing power, recruitment and referrals long after a marketing campaign would have expired.
• Developing a Strategic Award Plan – How to choose the right awards, align them to your positioning, and leverage recognition as part of a broader growth strategy.
About the event:
Our weekly meeting occurs every Tuesday at midday, Sydney time. The meeting lasts for 1.5 hours.
BNI Chapters are structured so businesses complement each other and are able to legitimately/organically pass business and referrals between one another. No two businesses who are the same can be part of the same chapter.
When a dedicated group of business owners come together every week with the sole purpose of helping each other grow and thrive, excellent things happen - join us to experience for yourself the power of Business Excellence.
The Benefits of Business Excellence
1. Build Strong Relationships
At BNI Business Excellence, we set out to show lasting and reliable business relationships can be built in an online environment. The consistent growth in referrals passed between members is testament to the success of this.
2. Get the Business Support You Need
No matter what stage of business you are at, getting the right support at the right time is crucial. At Business Excellence you have access to subject matter experts who are keen to help you achieve your goals
3. Grow Your Business with Confidence
With the strength of relationships and available support, business owners can make strategic, committed decisions about how and when to grow their business
Good to know
Highlights
- 2 hours
- Online