The event is to raise awareness of MSA and best management practice by recognising those producers in each state who consistently deliver superior eating quality beef for the benefit of consumers and the profitability of the industry.

The event will start with ‘What Makes the Perfect MSA Index’ forum from 2.00pm – 6.00pm, providing state-based updates and education on those aspects of cattle production that impact on the MSA Index.

The forum will be followed by the awards presentations.

PROGRAM

Welcome and introduction - Sarah Strachan, MSA Program Manager

What is MSA benchmarking and how do I use it to improve my MSA Index? - Jarrod Lees, MSA Producer Engagement Officer

Impacts of seasonable variability on your MSA performance - Dr Peter McGilchrist, University of New England Senior Meat Science Lecturer or representative

The future of MSA: A conversation with the Research & Development team - Janine Lau, MSA Research and Development Integrity Manager

How MSA carcases are utilised: A product demonstration showcasing MSA principles - Kelly Payne, MSA Retail Training Facilitator

LPA update: How changes to the program will affect you - Dr Jane Weatherley, Integrity Systems Company Chief Executive Officer

The driving strategy behind MLA’s Producer Consultation and Adoption team, followed by an update on the National Livestock Genetics Consortium - Michael Crowley, MLA Producer Consultation and Adoption General Manager

The value of big data and transparency - Richard Norton, MLA Managing Director