Speaker: Brent Smart
Topic: "The Biggest Risk in Marketing is Being Boring"
Where: Craft & Co - Collingwood (390 Smith Street, Collingwood VIC 3066)
When: Tuesday, 16th July 2024
Time: 8:00am to 10:00am
Brent Smart
Brent Smart is CMO of Telstra, where he leads Australia’s second most valuable brand and over 300 marketers. He is driving a creative transformation of the brand, forming the innovative new agency model +61 and producing high profile creative work like “Footy Country” which recently won a Grand Prix and 2 Golds at Spikes, Asia’s pre-eminent creative awards and Telstra’s first major creative award win in over a decade.
Previously, Brent was CMO at insurance giant IAG, where he took NRMA from 36th strongest brand in Australia when he joined to fifth. His work there was recognized with over 100 major creative awards and the Grand Effie in 2021, the highest honour for the most effective marketing in the country.
Brent grew up in the advertising business with a 20-year agency career that included leading New Zealand Agency of the Decade Colenso BBDO and concluded as CEO of Saatchi & Saatchi New York where he worked on iconic American brands Cheerios, Tide and Walmart. Brent also co-hosts the successful Black T-Shirts podcast and was selected for the inaugural Marketing Academy Fellowship for the Asia-Pacific region.
Brent lives in Bondi with his wife and three boys who don’t like AFL as much as he does.
Tickets: $65 per person
