MELBOURNE - PARTNERS IN CRAFT: THE ART OF CONSULTATION & COMMERCIALISATION

In this seminar, we explore the art of consultation and the art of understanding people’s needs, their desires and crafting services.

This seminar is about creating meaningful experiences and genuine connections with your clients through the art of consultation. It explores how a vibrant and empathetic dialogue between stylist and client becomes a powerful moment in the salon—one that reveals individual stories, aspirations, and inner beauty. By understanding clients’ needs and desires, you’ll learn how to craft services that not only meet expectations but exceed them, transforming consultations into memorable experiences rather than simple sales moments. Through six engaging modules, this seminar elevates consultation skills to drive trust, loyalty, and commercial success while enhancing the overall client journey.