Media diversification: Getting your mix right.

Media diversification: Getting your mix right.

Actions and Detail Panel

$63.75 – $85

Date and time

Location

The Grove

Level 32

480 Queen Street

Brisbane, QLD 4000

Australia

View map

Refund policy

Refunds up to 1 day before event

Eventbrite's fee is nonrefundable.

This blockbuster event will explore the ever-expanding menu of new the current performing media channels.

About this event

Media diversification: Getting your mix right. image

Since Apple’s release of iOS 14.5 and the fear of the cookie apocalypse, marketers have seen monumental shifts in consumer behaviour and media consumption. Successful brands aggressively embrace and test new media to leverage vast amounts of data from multiple sources. With an ever-expanding menu of channels, it’s time for all marketers to rethink their media mix for both short- and long-term growth.

This blockbuster event will arm you with the required knowledge, insights and statistics of current channels for you to diversify your spend and achieve the perfect media mix in this multi-touch world.

  • Event Size: 150-200
  • Attendees: Marketing, Advertising, PR and Media Digital Marketing Professionals

What we will cover?

Media diversification: Getting your mix right. image

Key opportunities we will cover

TikTok

TikTok presents a game-changing opportunity for the digital marketing landscape. TikTok has surpassed Facebook and Google as the most popular destination on the internet with two billion downloads and one billion monthly active users. These numbers cannot be ignored, and it has never been more important for brands to have an active presence on TikTok. Those that don’t risk irrelevance.

Streaming Audio

The share of audio services has continued to grow year on year. A full 62.7% of people aged 25–54 listen to commercial radio. Add online radio and podcasting, and the audio ecosystem increases its reach to 73.9%. Users opting into the ecosystem of paid audio services present an opportunity for advertisers to deliver targeted ads straight to the user. Audio services will play a crucial strategy as a cookieless future approaches.

Connected TV

It’s no secret there have been seismic shifts in linear TV viewing. The rise of premiere content on streaming platforms has championed this. And 60% of marketers have already begun to shift ad dollars from traditional to connected TV. For marketers, there has never been a more important time to embrace connected TV.

What will you Learn?

  • How to add new media into your marketing mix?
  • What is the right mix of budget allocation in order for me to drive the highest possible ROI?
  • How will different channels perform now and in the future?
  • Insights and numbers into Digital / Connected TV / Streaming Audio
  • What media opportunities you could be missing out on

Our Speakers

Elisa Kelsall: Head of Partnerships, TikTok Australia

Elisa Kelsall is the Head of Partnerships for TikTok Australia. With 16 years combined experience across marketing and sales roles in both tech and media in Australia, Japan and the UK, Elisa joined TikTok after 9 years at Google, where she most recently led the New Business team. Elisa has built her career working with marketers to demystify online video as more than just dogs on skateboards and as Head of Partnerships, she is responsible for leading the team of client partners who work directly with advertisers across a range of industry verticals. Her team’s mission is to inspire brands to lead with creativity in their marketing messages and drive results with their audiences.

Carla Mathisen: Agency Group Sales Manager ‑ Audio, SCA

Carla is a dedicated and passionate sales, media and partnership professional with +15 years experience. A natural leader who cultivates excellent stakeholder relationships, she often takes a process driven approach to work. Her career to date has enabled her the opportunity to develop a wide variety of skills covering sales, media, project management, client & stakeholder relationships, as well as negotiations and presentations.

Carla is currently an Agency Group Sales Manager at SCA, whose team works across local and national clients. With budgets of varying sizes, the Audio team delivers client solutions that meet campaign objectives utilising the vase suite of SCA’s audio products.

David Mooney: Lead Integrated Planner, BCM Group

Dave is an experienced integrated strategist and brand planner. As the Integrated Planning Lead at BCM he has overseen successful media, marketing, and brand strategies for many national and international brands. Dave’s approach is grounded in understanding and mapping the customer journey to uncover the communications needs that helps connect channel and messaging. This approach ensures that communications strategies work hard to deliver results for the brands he works with.

In his role at BCM, Dave leads integrated planning projects grounded in analytics, search data, and consumer insights. Dave’s experience also extends into providing digital strategy services to clients across a broad range of communications touchpoints including digital projects, integrated campaigns, as well as clients’ enduring online assets such as websites, digital utility and web and mobile applications.

Event inclusions

  • The opportunity to network with attendees
  • Barista tea and coffee coffee station
  • The audience will sit (theatre style) to listen to the presentations
  • We will have three speakers each presenting for 20 minutes
  • We will hold a panel Q&A (including audience questions) at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes.

Venue

The Grove on Level 32 at 480 Queen Street, Brisbane, 4000

Media diversification: Getting your mix right. image
Media diversification: Getting your mix right. image
Media diversification: Getting your mix right. image

Share with friends