MCBI Masterclass - The Importance of Effective Business Analysis

Discover how business analysis drives change, defines needs and delivers value through effective application.

When organisations understand their needs and align their efforts, they unlock the power to deliver real, measurable value. But too often, projects stall, teams misfire and outcomes fall short; not because of a lack of effort, but because the problem wasn’t clearly defined in the first place.

This full-day experience is your opportunity to explore the fundamentals of effective business analysis and understand how this critical discipline drives clarity, alignment, and success across projects and strategic initiatives.

💡 Why This Session Matters

• A practical introduction to the role of business analysis in enabling change and delivering value.
• Real-world examples that show how great analysis leads to better decisions and stronger outcomes.
• A look at the tools and techniques used by business analysts to uncover needs, define problems, and shape solutions.
• Insights into how business analysis supports collaboration between stakeholders, project teams and leadership.
• A chance to explore how business analysis can reduce risk, improve efficiency and increase project success rates.

🧠 What You’ll Walk Away With

• A clear understanding of what business analysis is; and what it isn’t.
• Confidence in identifying business needs and articulating the case for change.
• A toolkit of foundational techniques to start applying immediately.
• A fresh perspective on how analysis can elevate your role, your team and your organisation.
• The language and structure to better engage with stakeholders and drive meaningful conversations.

🎙️ Presented by Kathy Berkidge
Join Kathy Berkidge, a respected facilitator and leading expert in business analysis, as she shares her deep industry knowledge and practical insights to help you build confidence and capability in this essential discipline.

This is your chance to explore the power of business analysis in a practical, energising format; no jargon, just real insight and value.