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MASTERCLASS: Using Customer Empathy to Unlock New Opportunities for Growth

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ATTEND THIS MASTERCLASS FOR YOUR FREE COPY OF CUSTOMER EMPATHY

About this Event

Challenges facing marketing and CX leaders

  • Customers are adjusting to new ways of living, working and socialising
  • Customers have new set of needs, new problems and changing CX expectations
  • Customers' new-world context is set to become their new-normal
  • Brands will now compete for market share in an even more highly commoditised market
  • Advertising ROI will decrease. The cost of Share of Voice will increase
  • In the race to rapidly digitise brand touchpoints competitive advantage will be lost

In this Masterclass you'll learn how to:

  • Use empathy to understand your customers’ new-world needs and expectations
  • Understand the new moments that matter in your customers’ experience
  • Unlock new opportunities to pivot your CX strategy

We'll also have an in-depth discussion on:

  • Why new-world customer insights will be the new competitive advantage
  • How to unite and aligned your teams with a new-world perspective to get everyone responding quickly
  • Why the success or failure of digitising brand touchpoints will be dependent on knowing the moments that matter to customers

About your presenter Alex Allwood

> 20+ years' experience in CX & marketing > Founder, CX consultancy All Work Together > Director, Customer Strategy and Experience > Learnings from surviving & thriving in the GFC > Authored 2 books, the latest, 'Customer Empathy' > Customer experience trainer > Self-confessed CX geek!

Pay It Forward

Donations raised from this Materclass will be donated to Habitat for Humanity: helping to create a world where everyone has a safe and decent place to live.

ATTEND THIS MASTERCLASS FOR YOUR FREE COPY OF CUSTOMER EMPATHY

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