$58.84

Masterclass: Managing Content in a Digital Transformation

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Academy Xi Melbourne

45 Exhibition Street

#3

Melbourne, VIC 3000

Australia

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Refunds up to 1 day before event

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In today’s competitive age, for businesses to stay ahead of the pack, it’s essential they embrace digital technologies. However, undertaking a digital transformation is no small feat and your organisation will likely have its hands full as it juggles all the moving parts. One such component that requires special consideration is your content management.

But I can just repurpose my existing content, can’t I?

Well, not necessarily. A digital transformation is a complete refresh of your brand’s online presence, and as such, your content needs to be refreshed along with it. This is where having a digital content strategy is pivotal to ensure a successful transformation with minimal disruption to your content production.

In Managing Content in a Digital Transformation, you’ll learn how a digital strategy can set you up for a successful, user-centric brand presence – and its ongoing maintenance.


You’ll also explore the following:

  • The phrases required to service a web transformation project
  • How to do a content audit
  • How to identify content you’ll keep or repurpose
  • How to create a site that meets users’ needs
  • The software and tools used to deliver a large project
  • What metrics to measure to get the best return on investment (ROI) and for ongoing growth
  • Tools and templates to support your digital transformation

Presenters

Alexandra Hallam

Project Manager at Avion Communications

Alexandra is a Project Manager at Avion Communications, a boutique content agency with a flair for digital transformations and large-scale projects. She’s particularly experienced in transforming university and academic websites, resulting in intuitive user-centric strategies and content.

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Date and Time

Location

Academy Xi Melbourne

45 Exhibition Street

#3

Melbourne, VIC 3000

Australia

View Map

Refund Policy

Refunds up to 1 day before event

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